As we all know, brand loyalty was disrupted during the pandemic, and it changed nearly every part of the eCommerce playbook. Over these past couple of years, marketers needed to…
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It can be increasingly challenging to keep up with digital marketing trends as they change so quickly. To help marketers and digital leaders navigate this new landscape, we’ve identified the…
Instagram announced that all users in the US can now insert product tags as part of their organic posts. Here’s what this means for Brands.
Brands and marketers are all looking to profit off TikTok and the current trending hashtag: #TikTokMadeMeBuyIt. While TikTok doesn’t boast the large consumer base that Facebook and Instagram possess, it…
Holiday season and social climate: The last few years have been atypical to say the least and eCommerce/shopping was greatly affected by the social climate. During the pandemic-driven hibernation in…
This year, change has been a constant in the social media world. In addition to media measurement changes, increasing privacy concerns, pandemic shopping fluctuations, platforms are leaning into their product…
eMarketer released a new report on Gen Z’s preferred social media platforms. The monthly usage breakdown is: Snapchat (42.0 million) TikTok (37.3 million) Instagram (33.3 million) eMarketer predicts these will remain the most…
As social commerce continues to grow, Pinterest is entering the game by launching a shoppable live series, Pinterest TV, which debuts November 8th. Each episode will star a content creator…
Happy Social Media Day! Paid and organic social media are more often than not put into silos, so, we wanted to celebrate the true synergy of paid and organic by…
Facebook published a new report, using research derived from Hong Kong and Taiwan, that shows how digital media has reshaped the modern shopping process. Among other trends, the report found…
