The Top 7 PPC Trends of 2017

As 2017 winds to a close, here’s a look back at the seven biggest trends in PPC – and what lies ahead in paid search in 2018: 1. AI and Machine Learning Search Engine Land (SEL) went as far as [...]

Search Less, Pay More on eBay

Search less, pay more. That’s the main takeaway of three economists who did a deep dive on 500,000 eBay users’ search habits over a 30-day period in 2014. Their recently published findings differ [...]

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