Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. Our experts explain the impact each soon-to-be-available feature has for advertisers. Campaign-level…
Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers are starting to consider diversifying their search spend away from Google. Platforms like Bing and…
What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows advertiser ads to appear across partnering sites as well as on premium sites like MSN,…
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the…
Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign The U.S. Search Awards short list was released on Friday and Acronym nabbed two wins as a…
What is Passage Ranking and where does it sit within your search engine optimization and search marketing strategy?
Yelp announces new cost guides, an optimized search experience, and an easier way to review services businesses. This week, Yelp announced new features including custom search filters, a new review flow, themed…
Benjamin Franklin once said, “by failing to plan, you are planning to fail.” We believe that to be a self-evident truth. After all, effective planning is the foundation of success….
As 2017 winds to a close, here’s a look back at the seven biggest trends in PPC – and what lies ahead in paid search in 2018: 1. AI and…
2017 has no doubt been a year for the record books, from the inauguration of the 45th president to protests like #TakeAKnee and #MeToo and mega storms like Harvey, Irma…
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