Paid Search

As 2017 winds to a close, here’s a look back at the seven biggest trends in PPC – and what lies ahead in paid search in 2018: 1. AI and Machine Learning Search Engine Land (SEL) went as far as [...]

2017 has no doubt been a year for the record books, from the inauguration of the 45th president to protests like #TakeAKnee and #MeToo and mega storms like Harvey, Irma and Maria and wildfires in [...]

By Mike Grehan   This week, someone whom I’m very proud to call a longtime friend, stepped down from his company and its various publications and events. Not usually a big deal when someone [...]

Going (Creatively) Digital Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list. Winston Burton | [...]

Search less, pay more. That’s the main takeaway of three economists who did a deep dive on 500,000 eBay users’ search habits over a 30-day period in 2014. Their recently published findings differ [...]

By Peter Semetis and Daniel Olduck Performance Summit 2016 is Google’s annual event in which the company unveils new ad products and outlines how advertisers can best capitalize on the latest [...]

As pioneers in search and innovators of intent-based digital marketing practices and technology, Acronym knows the power of listening to customers and responding with the most appropriate [...]

Google recently decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top [...]

By Peter Semetis Unless you have an unlimited budget, patience will be a virtue in the aftermath of Google’s shifting of paid results to the left-hand side of desktop, mirroring mobile results [...]

By Zach Eberhart If you’ve been on the web lately then you’ve probably heard that it has begun its slow (but sure) death. It was inevitable really, all technologies come and go, [...]