AI / Machine LearningeCommerce / RetailPaid Search OpenAI Launches Prototype of SearchGPT Search Engine OpenAI is attempting to disrupt Google's search engine dominance and grow to a serious market…Michelle CooksonAugust 6, 2024
eCommerce / RetailPaid MediaPaid Search Winning Strategies for Optimizing Your Ads on Retail Media Networks Unlock the secrets to boost your ad performance and RMN successMichelle CooksonJuly 30, 2024
AI / Machine LearningPaid SearchSEO Featured Expertise: Future-Proofing SEO – Can AI Outshine Human Expertise? In this fast-paced digital world, AI is really shaking things up in SEO, making things…Michelle CooksonApril 5, 2024
Paid SearchSEO Featured Expertise: Mastering SEO – The Enduring Importance of Keywords SEO moves constantly. Uncover the answer to the burning question: "Do keywords still matter?" Our…Michelle CooksonJanuary 30, 2024
AnalyticsPaid Search Featured Expertise: Google to Sunset Four Attribution Models in Ads and Analytics Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout…Michelle CooksonApril 25, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…Michelle CooksonApril 17, 2023
Paid Search Tips for PPC Campaign Success Pay-per-click (PPC) advertising remains one of the most effective ways to reach your target audience…Michelle CooksonApril 13, 2023
eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape Digital marketing has become an essential part of any retail brand's strategy. As the world…Michelle CooksonApril 10, 2023
Paid Search Google Launches New Asset Creation and Customer Acquisition Tools for Search Let's begin by examining what are Automatically Created Assets? The 'Automatically Created Assets' setting allows…Michelle CooksonApril 4, 2023
OptimizationPaid Search New Performance Max Features Are Coming (Part 1) Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…AcronymMarch 9, 2023