Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various…
In today’s digital age, businesses and marketers have many different channels at their disposal to reach their target audience. From social media to email marketing, search engine advertising to content…
Pay-per-click (PPC) advertising remains one of the most effective ways to reach your target audience and drive conversions for your business. However, with the competition in the digital space constantly…
Digital marketing has become an essential part of any retail brand’s strategy. As the world continues to shift more and more toward digital, CPG brands must adapt and keep up…
Let’s begin by examining what are Automatically Created Assets? The ‘Automatically Created Assets’ setting allows Google to leverage existing keywords, ad copy, & landing page to create new assets to…
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. Our experts explain the impact each soon-to-be-available feature has for advertisers. Campaign-level…
Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers are starting to consider diversifying their search spend away from Google. Platforms like Bing and…
What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows advertiser ads to appear across partnering sites as well as on premium sites like MSN,…
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the…
Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign The U.S. Search Awards short list was released on Friday and Acronym nabbed two wins as a…
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