Digital marketing has become an essential part of any retail brand’s strategy. As the world continues to shift more and more toward digital, CPG brands must adapt and keep up with the latest retail trends to remain relevant and competitive. In this blog post, we’ll explore the top digital marketing trends for consumer products and other retail brands.
Social media has become a powerful marketing tool for retail brands, with many brands using it to build brand awareness, engage with their customers, and drive traffic to their website. However, social media platforms are increasingly becoming more than just a place to connect with customers, but also a place to sell products.
Social commerce, the process of selling products directly on social media platforms, is becoming more popular with retail brands. Social media platforms like Instagram and Facebook have introduced features like Shops and Instagram Checkout, allowing brands to sell products directly on their social media pages. In fact, social commerce through TikTok has become so common, the hashtag #TikTokMadeMeBuyIt has already see 49.2M views so fat this year.
Considering TikTok remains the preferred platform for Gen Z, a demographic with $360B in disposable income, this trend is likely to continue, and retail brands must start thinking about how they can leverage these features to drive sales.
Consumers today expect personalized experiences from the brands they interact with, and retail brands are no exception. Personalization involves tailoring the customer experience to each individual customer based on their preferences, behavior, and interests. This can be achieved through data analysis, such as customer purchase history and online behavior, to deliver personalized product recommendations, marketing messages, and more.
Personalization helps retail brands build stronger relationships with their customers, increase customer loyalty, and improve customer satisfaction. Retail brands must prioritize personalization to remain competitive and meet customer expectations.
Here at Acronym, we call it Audience-First and at its core it’s a way to ensure your marketing messages are reaching the right people. Not only does it help brands form lasting relationships with their customers, by placing your audience – no the channel – at the center of your strategy, you increase your overall profitability and revenue while reducing wasteful spending.
Video marketing is becoming increasingly popular among retail brands. Video content has become a preferred medium for consumers to consume information, with videos accounting for over 80% of all internet traffic. Videos can be used to showcase products, tell brand stories, and educate customers on how to use products.
Videos can be distributed across various digital platforms, including social media, YouTube, and website landing pages. Retail brands can also use live video streaming to engage with their audience in real-time, creating a sense of community and building brand awareness.
Voice Search Optimization
Voice search is becoming increasingly popular, with more and more consumers using voice assistants like Amazon’s Alexa and Google Assistant to search for products and services. Voice search assistants answer 93.7% of search queries on average. In fact, more than 1 billion voice searches take place every month. Retail brands must optimize their website content to appear in voice search results to capture this growing audience.
Optimizing for voice search involves using conversational language, answering frequently asked questions, and providing concise and relevant answers to voice search queries. Retail brands must also ensure their website is mobile-friendly, as many voice searches are conducted on mobile devices.
These digital marketing trends are essential for retail brands to stay competitive in today’s digital world. If you need assistance leveraging social commerce, personalization, video marketing, and voice search optimization to engage with customers and drive sales, contact us today. We’re here to help.