Turning data into intelligence and intelligence into action.

Acronym’s Analytics and Optimization team makes you look good today, while preparing you for tomorrow.


Our Analytics services are customized to support the unique needs of each client and, our machine learning automation, predictive analytics and optimization of efficiency and scale means less time is spent on mechanical tasks and more time is spent helping you get ahead of the competition. In other words, we can be a force multiplier helping you communicate results with confidence.

stephanie hart

We excel in the complex implementation of Google and Adobe analytics, combined with our own tools and usability expertise, for a deep dive analysis that makes our clients smarter, wiser and more successful every day.”

Stephanie Hart
EVP & General Manager, Analytics

Selected services include:

  • Bespoke Dashboarding & Reporting
  • Data Integration, Transformation, & Aggregation
  • Marketing Incrementality
  • Conversion Rate Optimization
  • Advanced Attribution
  • Website Analytics
  • Tag Management Strategy & Administration
  • Competitive Intelligence
  • Website Usability Analysis
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There’s an old saying that if you can’t measure it, you can’t manage it. Acronym’s dedicated Digital Analytics practice helps brands turn data into insights, to better connect with customers anywhere in the digital domain.

We uncover potential gaps in your tracking, identify additional activities worth measuring, and gain an understanding of how effective your website is overall at converting your visitors into customers. Here’s how we do it:

Analytics Strategy

The foundation of a successful analytics practice is reliable data. But let’s face it: today’s leading analytics tools can be complicated to implement and maintain. And, as your analytics practice grows in sophistication and importance to your business, you may find that your tool architecture struggles to keep up with demands. Acronym’s Digital Analytics Engineers & Architects work with your analytic and development stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructures across your digital properties.

Analytics Training & User Support

Whether your team has 500 analytics stakeholders or 0.5, we can help you get more value out of your analytics investment: Acronym’s team of digital analysts helps organizations turn data into insight and insight into action. While we don’t advise completely handing off your analysis practice to us or any third party, we can be a force multiplier—increasing your speed to insight, leveling up your team, minimizing drudgery, understanding the “so what” and “what next”, and helping you communicate results with confidence.

Testing & Personalization

Acronym helps organizations at all levels of sophistication start, grow, and improve their conversion rate optimization programs. Landing page testing was one of the first offerings of our nascent Analytics team, starting in 2006. Since then, we’ve learned a lot—not just about how to execute individual tests successfully but how to build on each success and nurture corporate cultures that spend less time arguing internally and more time listening to their customers. As user experience practices usually involve a wider variety of stakeholders than analytics practices, and are often idiosyncratic to each organization, we emphatically invite you to contact us to discuss how we might be able to help with your specific needs.


Data by itself is like a Ferrari without keys. Analytics tools alone will not turn over the motor that turns prospects into customers.

Acronym Analytics is a consulting practice that helps people deploy and get maximum value out of their Analytics investments. Since 2006, we’ve been helping global brands implement, utilize, and optimize their digital analytics toolset.

Some of the ways we can help include:

  • Deployment
    Whether you’re deploying a new tool, migrating your CMS, or refreshing an existing implementation, we can help document, configure, and provide quality assurance (QA) for a fast and successful launch.
  • Audits / Tune-Ups
    Do you already have Adobe Analytics or Google Analytics implemented, but question the accuracy of the data? Whoever originally set things up left the company years ago? Nothing is documented? Somehow this became your responsibility? Yeah, we can help with that.
  • Tool Selection
    We’ll work with you to find the best mix of analytics, testing, and tag management tools for your organization and your budget.
  • Tag Management Consulting
    More and more these days, when onboarding new Clients, we find that only a few have effective processes already in place to handle their TMS and tag request process. In fact, Adobe discontinued Google gtag extensions and Google Ad extensions, recommending brands utilize Acronym’s Google Global Site Tag instead.
  • Data I/O
    Some of the most exciting innovation in analytics today involves combining data from different systems. We help companies understand what’s possible, set up automatic processes, and integrate data between different systems.
  • User Support
    Sometimes, you just need somebody to call or you need someone to handle the how-to questions from other teams. We are trusted partners to our Clients that help brands maximize their toolset.
  • Report Automation
    Don’t waste your time manually compiling recurring reporting: let us help you design and deploy beautiful and effective automatic dashboards. We have extensive experience automating custom reports of any complexity. You have better things to do than reporting!
  • Analytics Training & End-User Documentation
    We offer customized training & training materials for Adobe Analytics, Google Analytics and tag managers. Each training engagement is custom designed for your organization, using your actual data and business questions. In person and virtual training is available, as well as webinar modules and ongoing training programs for enterprises.
  • Deep Dive Analysis
    You’ve got questions and your data’s got answers. Sometimes, though, you don’t always have time to dig in and find those answers. Acronym’s specialized Analysis team can assist with in-depth analyses of your digital data to help you get a deeper understanding of your digital marketing campaign effectiveness; purchase funnel abandonment and opportunities, persona development, product merchandising, and onsite search performance.


Testing & Personalization.
You’ve got good data. You’ve sliced it. You’ve diced it. You’ve checked it. You know what your site does well, and what needs improvement. You even have a pretty good idea how to fix it. You present it to the brass…and then: “Well, I don’t know…”

The fact is, running a good testing program is hard work. Choosing a tool is only the first step. Sustained success requires organizational commitment, technical know-how, analytical insight, effective project management, and a cultivated internal narrative that incorporates each test into an ever-growing understanding of your customer.

And if you think that sounds hard, wait until you hear about personalization! Acronym helps organizations at all levels of sophistication start, grow, and improve their conversion rate optimization programs. Landing page testing was actually one of the first offerings of our nascent analytics team, starting in 2006.

Some of the areas where we can help include:

  • Opportunity identification
  • Persona development
  • Test design
  • Testing/personalization execution
  • Reporting and communication
  • Process consulting

We help you stay on the cutting edge of digital innovation to gain a deeper understanding into your brand’s total marketing performance today while increasing conversion opportunities tomorrow.

Let‘s Talk

For New Business:

[email protected]

For Media Inquiries:

[email protected]

Acronym is proud to be an NGLCC-certified LGBTBE.