Not just one of the first, one of the finest.

We have the agility to move at the speed of technology, turning insights into action and action into results.


In 1995, Acronym created a digital marketing revolution by innovating a futuristic model of the marketing agency. Since then, we’ve forged a lasting path of success helping our Clients achieve their business goals.

Acronym. Our name signifies our deep understanding of both our Clients’ and industries lexicon. For our Clients, it means an independent performance marketing agency with the flexibility to find solutions for any need, turning insights into action and action into results.

“This agency was tackling search before Google even existed.”

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anton koniff

Acronym was founded more than two decades ago based on an obsession with helping companies connect with customers online. We’ve evolved with technology to offer a suite of search and performance marketing solutions that drive bottom-line success for all of our Clients.

Anton Konikoff
Founder & Chairman



Comprised of top search and performance marketers with different talents, skills, and backgrounds, our leadership team is threaded together by the shared goal of helping others succeed.

Anton Konikoff
  • 26 years with Acronym
  • 32 years of search and digital marketing experience
Anton Konikoff

Founder & Chairman

Dave Rollo
  • 3 years with Acronym
  • 26+ years of integrated digital leadership
  • Deep and diverse background leading Agencies, Clients and Start-Ups
  • “Dreams are what keep me going.”
Dave Rollo


  • 26 years with Acronym
  • 26+ years experience in Finance
  • “Play fairly, and also treat people the way you would want to be treated. “
Michael Walker

Sr. EVP of Finance & Administration

Stephanie Hart
  • 18 years with Acronym
  • 24 years of digital client services experience, including SEO, paid media, affiliate marketing, email marketing) plus several years of offline brand marketing
  • “Anyone who has never made a mistake has never tried anything new.”
Stephanie Hart

EVP & General Manager, Digital Analytics

John Peter Spear
  • 12 years with Acronym
  • 15 years of experience building and delivering technoogy solutions
  • “It is better to illuminate than merely to shine.” –St. Thomas Aquinas
John Peter Spear

EVP, Product Development

Rebecca Kaplan
  • 12 years with Acronym
  • 13 years Digital Marketing expertise
  • 12 years Hospitality and Luxury Product expertience
Rebecca Kaplan

EVP, Client Success

winston burton
  • 8 years with Acronym
  • 16 years of organic search experience and 5 years of paid search experience
  • “Knowledge speaks but wisdom listens.”
Winston Burton


norma berry
  • 4 years with Acronym
  • 15 years of digital marketing experience, including 12 years of revenue management
  • “Hope is not a strategy. You must have a plan to accomplish your goals.”
Norma Berry

VP, Travel

pearlyn kua
  • 10 years with Acronym
  • 15 years of paid and organic search marketing experience
  • “Part of meeting customers’ needs includes active listening.”
Pearlyn Kua

GM, Acronym Asia

  • 1 year Acronym
  • 13 years of digital marketing experience
  • “You never fail until you stop trying” – Albert Einstein
Joanna Cohen

SVP, Integrated Media

Maureen Anderson
  • 16 years with Acronym
  • 15 years of paid and organic search marketing experience
  • “Keep calm and carry on.”
Maureen Anderson

VP, Client Services

  • 11 years with Acronym
  • 24 years of IT and digital marketing experience
  • “Technology is best when it brings people together.”
Hunter Pine

VP, Information Technology

peter semetis
  • 11 years with Acronym
  • 14 years of performance media and 11 years of paid media experience.
  • “Teach others.”
Peter Semetis

VP, Performance Media

Janelle Olmer
  • 7 years with Acronym
  • 8 years of analytics solutions expertise
  • 9 years of hospitality, 6 years of eCommerce/Retail industry experience
Janelle Olmer

VP, Analytics Strategy

  • 5 years with Acronym
  • 8 years of experience in PPC and paid media
  • “The way to achieve your own success is to be willing to help somebody else get it first”
Oscar Au


  • 8 years with Acronym
  • 16 years Digital Marketing expertise and 4 years PR
  • 20+ years Technology and Hospitality/Travel experience
Ulrich Franke

Managing Director, Europe GmbH

  • 1 year with Acronym
  • 9 years of Agency business development experience
  • 18 years of Integrated Media, Search Engine Marketing and MarTech experience
Mark Schroffner

VP, Business Development

  • 1 year with Acronym
  • 20 years of Human Resources and Recruiting experience.
Sandy Orlando

VP, HR & Head of People Operations

Buzzwords come and go, but relationships last. State-of-the-art technology and proprietary data are useless without the humans behind it who make our track record of excellence possible. Our employees’ diverse backgrounds empower us to understand our Clients’ needs in every language and find the shortest path to their customers. Our Clients have been with us for decades because they see the value in our commitment to personal relationships—it’s just as important to us as delivering their bottom-line success.

Our commitment to our Clients, employees and community.

Our Corporate Social Responsibility program upholds our values and those of our Clients and community. We are extremely dedicated to our CSR pillars, which represent Acronym’s founding principles and continue to guide our every move.


We strive to support the communities we serve. This includes partnering with diversity-owned businesses and vendors as part of our corporate procurement process.


We firmly believe that diversity leads to better business results, which is why we are committed to a corporate culture of inclusion and equality that celebrates individual authenticity.


We are committed to making a positive impact on our world. We seek product and business innovations that minimize the use of natural resources and promote our communities’ well-being and society as a whole.


We generously and eagerly give our time, money, and skills to combat a variety of issues and needs. We are passionate about making a difference through our corporate and employee-giving programs.

Let’s Get to Work.

For New Business:

[email protected]

For Media Inquiries:

[email protected]

Acronym is proud to be an NGLCC-certified LGBTBE.