Acronym Media, Inc. Privacy Policy
Last Updated: June 25, 2024
Acronym Media, Inc. (“Acronym”, “we”, “us” or “our”), is committed to protecting your privacy. Because we gather certain types of information about our users, we want to help you understand the terms and conditions surrounding the collection and use of that information. Our pledge is to use our best reasonable commercial measures to safeguard any personal information that you provide us, and to make every reasonable effort to use this information only as you choose.
The goal of this privacy policy (“Privacy Policy”) is to advise you of the online privacy practices of acronym.com (“Site”) and the services it provides (“Services”) and to describe the choices you have about the way the information collected on this Site ant the Services is used. Sites maintained by affiliates of Acronym and other entities, although perhaps linked to Acronym have their own privacy policies. If you have accessed the Services provided by the Site via a website of one of our affiliates, then any information you provide to that affiliate is shared between us and them under privacy controls not less stringent than those for the Site.
In most situations, we process personal information on behalf of our clients, and they determine the purposes and means of processing that information. This Privacy Policy applies to the situations where we are responsible for determining the purposes and means of processing your information (i.e., we are acting as a “controller” or “business” in relation to your data).
For the purposes of this Privacy Policy, “Personal Information” refers to information that identifies or could reasonably identify a known individual. This Privacy Policy only applies to Personal Information and other information collected by us from: (i) visitors to the Site (“Site Visitors”); (ii) our current and prospective customers and Clients (“Clients”) through our Services; and (iii) people applying for employment with Acronym (“Employment Applicants”). If you have questions about this Privacy Policy, contact us at. [email protected]
This Privacy Policy applies only to the extent that Acronym is a data controller. For large parts of its business, Acronym’s Clients determine the purposes and means of processing Personal Information, making Acronym a data processor in relation to that information. Accordingly, to learn more about how your Personal Information is processed by these Clients and to exercise your data rights in relation to the Personal Information for which these Clients act as a controller, you should contact those Clients directly.
When we do process information for our own purposes, we don’t ask for it unless we need it, and the only reasons would be for you to contact us to hear about our services, join our newsletter, download or sign up to receive content, offer our services, or join our team
We share your personal information as little as possible, including some co-marketing and co-sponsoring events, and to comply with applicable laws, develop, enhance or modify our services or protect our rights.
1. Personal Information Collected
1.1. Information You Provide Directly To Us
As you interact with the Site or Services, Acronym may ask you to provide Personal Information to us via webforms or inputs/uploads on the Site, and through webinars, events, telephone calls, letters, emails, texts and other communications with you. Personal Information includes, but is not limited to, the following:
Site Visitors
- Contact information such as your first and last name, email address, job title, home or business address, telephone numbers, mobile numbers.
- Social media account information; and
- Other information that could reasonably be used to identify you personally.
Clients
- Contact information such as your first and last name, job title, email address, business address, shipping address, telephone numbers, mobile numbers; and
- Financial information such as your business credit card or debit card number, bank account information and your payment, service and purchase history.
Employment Applicants
- Contact information such as your first and last name, email address, home or business address, shipping address, telephone numbers, mobile numbers;
- Your current or past employment or educational information;
- Relevant licenses and certifications; and/or
- Other information that could reasonably be used to identify you personally.
Your decision to provide us with Personal Information is voluntary, but if you choose not to provide any requested information, you may not be able to take advantage of all the features of the Site or Services.
1.2. Information Automatically Collected from the Site
Like most website operators, Acronym collects information of the sort that web browsers and servers typically make available. The information we collect may include:
- Public IP addresses, from content publishers, marketing partners, our Clients, and users of the Site. A Public IP address is a unique number associated with each device that connects to the internet. When there are multiple devices that connect to the internet through a single computer network, the network displays a single Public IP address for all of the devices. In that situation, we may collect the single Public IP address and do not collect the IP addresses for the individual devices.
- User Device information, (i.e., information about a consumer’s web browser, software, device, and operating system) from content publishers, marketing partners, and users of the Site.
- “Cookies”, from content publishers and from users of this Site (you can find more details on Cookies in Section 1.4 below).
- Mobile Advertising IDs, from content publishers and from users of this Site. Mobile Advertising IDs are identifying numbers assigned to a consumer’s mobile device by the device’s operating system.
- User identifiers, from our Clients and from content publishers. A user identifier is a unique string of numbers that may be assigned to a consumer when the consumer visits a website.
- Geolocation data, which we collect from a commercial subscription database.
For location information, some of our Services may include features based on an individual’s actual location and may report on an individual’s current location (“Location-Based Services”). To the extent you use any Location-Based Services, we may collect and store information about your location at the time you use those Location-Based Services (in addition to some automatically collected geolocation data). This information can come from a variety of sources depending on the device you use to access the Services; for example, a mobile phone may report its GPS location at the time Location-Based Services are used.
If you no longer wish for us to collect and use location information, you may disable the location features on your device. Consult your device manufacturer settings for instructions. Please note that if you disable such features, your ability to access certain features, Services, content, or promotions may be limited or disabled.
1.3. Information Received Directly from or Processed on Behalf of Clients
Acronym may receive data, including personally identifiable or aggregate data, from our Clients that we process per a contract in place with these Clients. This may include the following information:
- Data about individuals’ transactions with our Clients, which we collect from our Clients. Such data may include information about the number of purchases, items purchased, and cost of those purchases, but does not include things like name, email or Personal Information from the transaction.
- Data about individuals’ behaviors on our Clients’ websites and social media accounts, which we collect from our Clients. Such data may include information about whether an individual performed certain actions on the Client’s website – for example, whether an individual clicked certain links or visited certain pages, as well as communications between you and our Clients through our Client’s social media accounts
We do not have a direct relationship with these individuals and are acting as a service provider to our Clients in this instance. While we maintain this data, we only use it at the explicit direction of the Client to provide the Services we are contracted to provide.
1.4. Cookies
Information We Collect Automatically:
Acronym, our service providers, or our third-party partners may also automatically collect information from you when you visit our Site and use our Services through cookies and other tracking technologies. Such information does not directly identify you as an individual and may include:
Cookies and Similar Technology
We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Site or our other Services. “Cookies” are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website. Such data may include, without limitation, the address of the websites you visited before and after you visited the website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Website you visit and what links you clicked on, the region where your device is located, and geo-IP data. We may use cookies to customize your visit to the Site and for other purposes to make your visit more convenient or to enable us to enhance our Services.
Clickstream
As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to the Site. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of the Site, how visitors navigate throughout the Site and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve the Site and our Services.
Analytics
We may work with third-party service providers who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use the Site and other Services.
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Acronym use cookies to help us identify and track Site Visitors, their usage of the Site, and their website access preferences. Site visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Site, with the drawback that certain features of the Site may not function properly without the aid of cookies.
1.4.1. What Kinds of Cookies and Tracking Technologies Do We Use?
Strictly Necessary Cookies
These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Site and will not be able to monitor its performance.
Functional Cookies
These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
1.5. Aggregated and Deidentified Statistics
Acronym collects statistics about the behavior of visitors to the Site. For instance, Acronym monitors the most popular blog posts or pages on the Site. Acronym may display this information publicly or provide it to others. However, Acronym does not disclose Personal Information other than as described in this Privacy Policy.
2. Use of Your Information
The information that Acronym collects and stores relating to you is used to communicate to you and to provide our Services to you. Acronym takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of Personal Information.
We use your information for business and commercial purposes, including to use or browse the Site, to offer our Services, to provide you with customer service, to provide security and prevent fraud, to provide marketing information about our Services, and to perform website and mobile application analytics.
We may use the information we collect about you in a variety of ways, including to:
2.1. To Provide Our Services
We process certain Personal Information when you access or use our Services, including the following:
2.1.1. Functionality of the Site
We may collect information from users of the Site to improve website functionality and provide a test environment for our data collection infrastructure. This also enables us to customize experiences and personalization when you are on the Site. To do so, we may process certain Personal Information, including to:
- maintain, improve, and analyze the Site or Services;
- understand how users interact with the Site and Services; and
- detect, prevent, or investigate suspicious activity or fraud.
2.1.2. Webinars and Events
We may collect information to facilitate various webinars and events that we host on topics such as marketing technology and measurement, media, and digital content creation.
2.1.3. New Services
We may collect information to provide services to our Clients, including through tracking pixels and other automatically collected information.
2.2. To Communicate with You
We process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests.
If you are a Site Visitor, Acronym will only contact you when you have provided consent and only by those means to which you consented.
We may process your information to:
- communicate with you about our Services, accounts, and programs;
- respond to your customer service inquiries and requests for information;
- post your comments or statements on the Site;
- contact you about our Services by any of the methods that you have consented to at the time we collected your information;
- communicate with you about our brands, events, or other promotional purposes; and
- implement your communications preferences, such as sharing information with our business partners so that they may email you about their promotions, products, and initiatives.
2.3. To Comply with Applicable Laws
We may be required to process certain Personal Information under certain laws and regulations, such as tax laws, as well as to:
- maintain appropriate records for internal administrative purposes; and
- comply with applicable legal and regulatory obligations, and respond to lawful governmental requests, as needed.
2.4. To Enforce our Terms, Agreements, or Policies
To maintain a safe, secure, and trusted environment for you when you use the Site, and Services, we may use your Personal Information to ensure our terms, policies, and agreements with you and any third parties are enforced.
2.5. Evaluate Your Application for Employment
We may use your Personal Information to evaluate your application for employment or administer employment benefits.
2.6. With Your Consent
We may process certain Personal Information in order to fulfill any other business or commercial purposes at your direction or with your consent.
2.7. Log Data
In addition, we may use log data for various internal business purposes which include:
- To monitor abuse and prevent illegal activities and fraud,
- To troubleshoot Service functionality and fix bugs;
- To track people’s preferences, which allows us to create new services, features, and content that may be more personalized for you and your interests;
- To track behavior on an aggregated/anonymous level to track and understand trends related to our offerings and services.
3. How We Share and Disclose Your Information
Acronym does not share your Personal Information with others except as indicated within this Privacy Policy or when we inform you and give you an opportunity to opt out of having your Personal Information shared. Acronym may share any of the Personal Information described in “Personal Information Collected,” above, in accordance with the sub-sections below.
3.1. Third Party Service Providers, Employees, Agents, or Contractors
Except as otherwise described in this Privacy Policy, Acronym discloses potentially personally identifying and personally identifying information only to those of our employees, contractors, and affiliated organizations that (i) need to know that information in order to process it on Acronym’s behalf or to provide services available through the Site, and (ii) have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using the Site, you consent to the transfer of such information to them. Unless otherwise disclosed in this Privacy Policy, Acronym will not rent or sell potentially personally identifying and personally identifying information to anyone without advance Policy. We do share information as described above with our Site hosting partners and other parties who assist us in operating our Site, conducting our business, or serving our users, so long as those parties agree to only use this information for the purpose for which Acronym shared it with them.
3.2. Third Party Disclosure for Joint Marketing Events & Digital Assets
For users in the United States, we sometimes participate in joint marketing events with third parties. On the registration page, it is clear who the other joint marketing partners are. If you opt-in to a joint marketing event or digital asset in the United States, we may provide your registration information to these disclosed joint marketing partners for use in marketing and in designing or providing their own services, to send you information about their products, and to notify you if you win a contest. You may opt out of us providing such information by opting out of our email newsletter and/or not registering for joint marketing events. You should contact the joint marketing partner(s) directly who may already be sending you messages in order to request that these communications stop, and to review their privacy policies.
However, anonymized visitor information may be provided to other parties for marketing, advertising, or other uses.
3.3. Third Party Advertising
We share information about your use of the Site and Services, and your interaction with our ads on other websites with our advertising partners to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
3.4. Clients
In some situations, we may share information with our Clients.
3.5. To Comply With Legal Process Or To Protect Acronym
Other than to its employees, contractors and affiliated organizations, as described above, Acronym discloses potentially personally identifying and personally identifying information in response to a subpoena, court order or other governmental request, or when Acronym believes in good faith that disclosure is reasonably necessary to protect the property or rights of Acronym, third parties, or the public at large.
3.6 Business Transfers
If Acronym, or substantially all of its assets, were acquired, or in the unlikely event that Acronym goes out of business or enters bankruptcy, user information would be one of the assets that is transferred to or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Acronym, or the assets of Acronym, may continue to use your Personal Information as set forth in this Privacy Policy
4. Legal Bases for Processing Personal Information
Acronym relies on the following lawful grounds to collect and process any personal data you may have provided:
- Legitimate Business Interests: Our use of personal data relating to your use of the Site and/or the Services, described above, is necessary for our legitimate interests in understanding how the Site and the Services are being used by you, to improve your experience with them, and to contact you with information about our Site and Services. We also have a legitimate interest in aggregating and/or anonymizing the information that we collect through the Site and/or the Services and using this information for our business purposes, as described above. When we process your Personal Information for our legitimate interests, we make sure to consider and balance any potential impact on you, and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your Personal Information for activities where our interests are overridden by the impact on you unless we have your consent, or those activities are otherwise required or permitted by law. You have the right to object to processing that is based on our legitimate interests, as described in the “Your Privacy Rights” section of this Privacy Policy.
- Performance of Contract: Processing of your Personal Information that you provide to us when you interact with our Services is necessary to respond to or implement your request prior to entering into a contract with us.
- Account-related Data. We use account-related data to provide you with access to the Services, contact you regarding your use of the Services or to notify you of important changes to the Services. Such use is also necessary for the performance of the contract between you and us.
- User Consent: If you are a Site Visitor and have supplied your email address and provided consent, Acronym may occasionally send emails to you to tell you about industry news and information, solicit your feedback, or keep you up to date with what’s going on with Acronym and our services. We primarily use our email newsletter or email you updates on our blog to communicate this type of information. If you do not provide us with your consent to the processing of your Personal Information for this purpose, we will not send you this information. You have the right to withdraw your consent at any time as described below.
- Employment Application. When you apply for employment through the Site, processing of your contact details and data about your employment history and education (as needed to evaluate your job application, to conduct job interviews, and as is otherwise needed for recruitment) is necessary to respond to your request to process your application for employment. If you do not provide this data, we will not be able to process the application that you send through the Site.
- Legal Obligation. We may collect and process your Personal Information in order to comply with legal obligations to which we are subject.
5. Internal Transfers of Data
If you are located in another jurisdiction, please know that your information may be transferred to, stored, and processed in the United States or to another jurisdiction with different data protection rules than your home jurisdiction. By using the Site and providing Acronym with information, you consent to this transfer, processing, and storage of your information. Acronym and its service providers use appropriate safeguards when transferring your personal information.
- Acronym may transfer data that we collect from you to locations outside of headquarters for processing and storing. In addition, it may be processed by staff operating outside the office area who work for us or for one of our suppliers. For example, such staff may be engaged in the processing and concluding of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Acronym will take all reasonable steps to make sure that your data is treated securely and in agreement with this Privacy Policy.
- Data that is provided to Acronym is stored in our cloud. Details relating to any transactions entered into via the Site will be encrypted to ensure its safety.
- The transmission of information via the internet is not completely secure and therefore Acronym cannot guarantee the security of data sent to Acronym electronically and the transmission of such data is entirely at your own risk. Where Acronym has given you (or where you have chosen) a password so that you can access certain areas of the Site, you are responsible for keeping this password confidential.
We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this Privacy Policy. We also comply with certain legal frameworks relating to the transfer of data, such as the frameworks described below.
Adequacy decisions
The European Commission has determined that certain countries outside of the European Economic Area (EEA) adequately protect personal information, which means that data can be transferred from the European Union (EU) and Norway, Liechtenstein, and Iceland to those countries. The UK and Switzerland have adopted similar adequacy mechanisms. We rely on the following adequacy mechanisms:
Standard contractual clauses
Standard contractual clauses (SCCs) are written commitments between parties that can be used as a ground for data transfers from the EEA to third countries by providing appropriate data protection safeguards. SCCs have been approved by the European Commission and cannot be modified by the parties using them. Such clauses have also been approved for transfers of data to countries outside the UK and Switzerland. We rely on SCCs for our data transfers where required and in instances where they are not covered by an adequacy decision. If you want to obtain a copy of the SCCs, you can contact us at [email protected]
6. Third Party Links
Acronym may have links on the Site to other websites that Acronym does not operate. If you click on a third-party link, you will be taken directly to that website, which is governed by its own privacy notice. Acronym strongly encourages you to read that privacy notice. Acronym does not control that website and assumes no responsibility for the website’s content, policies, or practices.
7. Choices and Individual Rights
Acronym aims to take reasonable steps for you to correct, amend, delete, or limit the use of your Personal Information. If you are a customer of one of our Clients that works with Acronym and would no longer like to be contacted by them, please send your request to the Client that you interact with directly. We will respond to any individual rights requests we receive (including from our Clients) within the time period required under applicable law.
Acronym outlines your choices below:
7.1. Email
As described above, if you do not wish to receive promotional emails from Acronym or for us to share your information with a joint partner in co-branded marketing events, you may opt out at any time. If you opt out of a promotional email, Acronym may still send you transactional and administrative emails about this Privacy Policy or about the Services for which you have contracted with us.
7.2. Cookies
Your browser’s help function should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time.
7.3. Advertising
You can opt out of online targeted advertising by opting out within the advertisement itself or by visiting Digital Advertising Alliance, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe. You can also opt out of the Digital Advertising Alliance using your mobile device settings. Additionally, you can opt out of targeted advertising from Acronym by using the consent settings available in the footer of the Site.
7.4. Data Subject Rights
If you are a resident of a jurisdiction with an applicable data privacy law (including, but not limited to, the General Data Protection Regulation (GDPR) and certain US state privacy laws), you may have certain rights available to you in relation to your Personal Information. These rights may include:
- The right to access your personal information (including a data portability request);
- The right to correct or amend any personal information we have on file about you;
- The right to delete your personal information;
- The right to limit the use of your “sensitive” personal information;
- The right to opt-out of the sale or “sharing” of your personal information;
- The right to opt-out of the use of your personal information for targeted advertising purposes;
- The right to restrict or object to the processing of your personal information (such as for direct marketing purposes);
- The right to restrict the use of your personal information for certain automated decision-making (including profiling);
- The right to revoke your consent (to the extent applicable); and
- The right to confirm whether personal information about you is being processed;
To exercise any of the rights described above, please contact us via email at [email protected] complete this form, or through any of the methods listed in the “Contact Us” section, below. We will respond to your request as soon as reasonably possible and within the timeframe required under applicable law. We will allow you to appeal any decision we make in response to such request in accordance with applicable law. To make such an appeal, please contact us using the information in the Contact Us section below with the subject line “Appeal of Decision Related to Privacy Rights Request” and provide the relevant information in the email. Depending on your jurisdiction, you may also have the right to file a complaint with your local data protection authority (including your state attorney general).
Prior to complying with your request, we will first verify your identity by comparing the information you provide with the information we have on file for you. Additionally, you may authorize an agent to make a request on your behalf. To designate an agent, please provide a written and signed document by both you and the agent that authorizes the agent to act on your behalf. You may also use a power of attorney. We will still require you to provide information to allow us to reasonably verify that you are the person about whom we collected personal information.
Some browsers and browser extensions support opt-out preference signals such as the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales. GPC is a web browser-level setting, maintained by either a browser or a browser extension, that a user or privacy-focused technology can set. In certain regions, when we detect such a signal, we will make reasonable efforts to respect your choices as required by applicable law.
If you are a resident of California, please review our California Privacy Notice for additional rights that may apply to you.
8. Retention of Personal Information
Acronym will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your Personal Information to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. All information you provide to us is stored in our cloud or those of our third-party data storage providers.
9. Security
Acronym cares about the security of your Personal Information. Although we cannot guarantee 100% security, we use reasonably appropriate reasonable physical, electronic and managerial procedures measures to protect your Personal Information against unauthorized use, access, modification, destruction, or disclosure. Only those employees who need access to your Personal Information in order to perform their duties are authorized to have access to your Personally Information We require our third-party service providers to use similar safeguards to those we use.
10. Our Policy on Children’s Information
The Site is not directed to children under 16. If we learn that we have received Personal Information from a child who is under 16, we will delete the data. If you learn that your minor child has provided Acronym with Personal Information without your consent, please contact us at [email protected].
11. Privacy Policy Changes
Acronym may change its Privacy Policy from time to time in Acronym’s sole discretion. We will indicate at the top of the page the modified Privacy Policy’s effective date. We therefore encourage you to refer to this page on an ongoing basis so that you are aware of our current Privacy Policy. If required by the applicable law, we will notify you of the changes. By continuing to use the Site and Service or providing us with information following such a replacement Policy being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Policy as changed.
12. Accessibility
Any person with a disability that prevents or restricts them from accessing this Privacy Policy through our website may request a copy of the Privacy Policy in an alternative format by contacting us at [email protected] or 1-888-926-1738.
13. Contact Us
Acronym welcomes any queries, comments or requests you may have regarding this Policy.
Acronym Media, Inc.
Attn: Legal Department
350 Fifth Avenue, Suite 6250
New York, NY 10118
Email: [email protected]
Phone: 1-888-926-1738
California Privacy Notice
This California Privacy Notice (“Notice”) supplements our general Privacy Policy and applies to consumers who reside in California. We adopt this section to comply with the California Consumer Privacy Act of 2018 and the California Privacy Rights Act (collectively, the “CCPA”). Any capitalized or defined terms not separately defined in this Notice shall have the meanings given to those terms in our Privacy Policy or in the CCPA.
This Notice also serves as our Notice at Collection for purposes of the CCPA.
1. Scope
Please note that this Notice only applies to the extent that we are a “Business” in relation to the processing of your Personal Information. In some cases, we process Personal Information as a “Service Provider” or “Contractor” to our Clients, and this Notice may not apply. In those situations, you may be required to reach out to our Clients directly to learn more about your privacy rights.
You can learn more about the Site and Services covered under this Notice by reviewing our general Privacy Policy.
2. Personal Information We Collect About California Consumers
We describe the Personal Information we have collected about consumers in the twelve (12) months preceding the effective date of this Privacy Policy in the part of our Privacy Policy titled, “Personal Information Collected” above. The information we collect includes the following:
Category of Personal Information Collected | Collected (Yes/No) | Sources of Personal Information Collected | Business or Commercial Purpose for Collection |
Identifiers such as name, address, email address, phone number, unique id, and other identifiers listed in the Personal Information Collected section above. | Yes | You | To provide our products and Services |
The following categories of Personal Information described in California Civil Code §1798.80(e): (1) the Personal Information listed in the preceding bullet point as “identifiers,” and (2) the other information that identifies, relates to, describes, or is capable of being associated with a particular individual that we describe in “Information We Collect” above. | Yes | You | To provide our products and Services |
Characteristics of protected classifications under California or federal law list any of these that you collect: race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status. | Yes | You Third Parties | To offer employment, to provide insurance and benefits, for background checks |
Commercial information, including information about orders or purchases of any of our Services; registration information, specials, and information you provide or submit to us when you participate in any event, program, contest, survey or other promotion that we may offer from time to time. | Yes | You | To provide our products and Services |
Biometric data. | N/A | N/A | N/A |
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with the Site, mobile apps, advertisements that we display on the Site or mobile apps or on third party websites and apps, or Acronym pages or accounts on any third-party social media platforms. | Yes | You | To provide our products and services |
Geolocation data. | Yes | You Automatically Third Parties | To provide our products and services For fraud prevention purposes For detecting security incidents and protecting our Site products and services (e.g., usage pattern data)To track employee actions for internal reports and information security purposes For fraud prevention purposes For detecting security incidents and protecting our Site |
Audio information from calls placed with customer service and accounting centers which may be reported, and electronic information in the form of Internet or other electronic network activity information described above. | No | N/A | To provide our products and Services |
Professional or employment-related information | Yes | You | To market our products and services |
Education information | Yes | You Third Parties | To offer employment to provide insurance and benefits for background checks. |
Inferences drawn from (1) the information we collect when you visit the Site, tools, widgets and plug-ins, (2) information we collect, including through third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet), and (3) information about consumers preference and behavior that we collect on the Site and mobile apps or purchase from third parties in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes. | Yes | You | To provide our products and Services |
Sensitive Personal Information such as racial / ethnic origin, , past or spent criminal convictions , precise geolocation data, social security, driver’s license, state identification card, or passport number, account login, financial account, debit card, or credit card number. | Yes | You | To offer employment to provide insurance and benefits for background checks. To comply with law |
We collect this Personal Information from sources that include our Clients and other sources referenced in the “Personal Information Collected” section above.
3. Disclosure, Sale, or Sharing of Personal Information
Under the CCPA, the disclosure of Personal Information that is necessary to provide you with personalized ads and with some of our partners may be considered “selling” or “sharing”, even if no money is exchanged. In that respect, we may disclose email addresses and contact information to other businesses and third parties that include our joint marketing partners when we host webinars and events with them within the twelve (12) months preceding the effective date of this Privacy Notice.
In addition, as is common practice among businesses that operate websites, we may also disclose certain online identifiers, information about the use of the Site, and inferences drawn about you to our social media, advertising, and analytics partners.
Category | Categories of Third Parties We Share With | Whether We “Sold” This Category of Personal Information in the Last 12 Months |
1. Identifiers such as name, address, email address, phone number. | Advertising partners Distribution partners | Yes |
2. The following categories of Personal Information described in California Civil Code §1798.80(e): (1) the Personal Information listed in the preceding bullet point as “identifiers,” and (2) the other information that identifies, relates to, describes, or is capable of being associated with a particular individual that we describe in “Information We Collect” above. | Advertising partners Clients (and their service providers) Social media networks Distribution partners | |
3. Characteristics of protected classifications under California or federal law | HR, IT and other related partners | Yes |
4. Commercial information, including information about orders or purchases of any of our Services; registration information, specials, and information you provide or submit to us when you participate in any event, program, contest, survey or other promotion that we may offer from time to time. | N/A | No |
5. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with the Site, mobile apps, advertisements that we display on the Site or mobile apps or on third party websites and apps, or Response Media pages or accounts on any third-party social media platforms. | Advertising partners IT and other related partners | Yes |
6. Geolocation data. | Advertising partners Distribution partners IT and other related partners | Yes |
7. Audio information from calls placed with customer service that may be reported, and electronic information in the form of Internet or other electronic network activity information described above. | N/A | No |
8. Professional or employment-related information | HR, IT and other related partners | Yes |
9. Education information | HR, IT and other related partners | Yes |
10. Inferences drawn from (1) the information we collect when you visit the Site, tools, widgets and plug-ins, (2) information we collect, including through third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet), and (3) information about consumers preference and behavior that we collect on the Site and mobile apps or purchase from third parties in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes. | Advertising partners | Yes |
11. Sensitive Personal Information such as racial / ethnic origin, past or spent criminal convictions, precise geolocation data, social security, driver’s license, state identification card, or passport number, account login, financial account, debit card, or credit card number. | HR partners | Yes |
We have disclosed, sold, or, shared (within the meaning of the CCPA) Personal Information in all or substantially all of the categories identified above for various business or commercial purposes, including the purposes for collection identified in Section 1 above or for any purpose identified in our Privacy Policy. Additionally, along with the entities identified above, we may have disclosed the Personal Information identified in Section 1 to our own Service Providers or Contractors for our business purposes. For information regarding the purposes for which we collect and use the Personal Information we collect, please see the “Use of Your Information” and “How We Share and Disclose Your Information” sections in our general Privacy Policy.
We do not have actual knowledge that we sell or share the Personal Information of California residents under the age of 16.
4. Your Rights
If you are a California resident, you may have certain rights in relation to the processing of your Personal Information. These may include the following:
Right to Know and Access Personal Information
You have the right to request, no more than twice in a 12-month period, that we disclose to you the categories and specific pieces of Personal Information we have collected about you. Specifically, you have the right to request that we disclose the following to you:
- The categories of Personal Information we have collected about you;
- The categories of sources from which the Personal Information is collected;
- Our business or commercial purpose for collecting, selling, or sharing Personal Information;
- The categories of third parties with whom we share Personal Information;
- The specific pieces of information we have collected about you;
- The categories of Personal Information about you, if any, that we have sold or shared, and for each category identified, the categories of third parties to whom we sold or shared that particular category of Personal Information;
- The categories of Personal Information about you that we disclosed for a business purpose, and for each category identified, the categories of third parties to whom we disclosed that particular category of Personal Information.
We will deliver Personal Information that we are required by law to disclose to you in the manner required by law within forty-five (45) days after receipt of a verifiable request, unless we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. We may deliver the Personal Information to you through your account, if you maintain an account with us, or electronically or by mail at your option. If electronically, then we will deliver the information in a portable and, to the extent technically feasible, in a readily usable format that allows you to transmit the information from one entity to another without hinderance. If we receive a Right to Know request regarding information that we process on behalf of our Client, we will also recommend that the California resident submit a Right to Know request directly with the Client and will provide contact information for that client where feasible.
Right to Deletion of Personal Information
You have the right to request that we delete Personal Information about you that we have collected from you. If we are able to verify your identity or the identity of your authorized agent, we will respond to your request by deleting your Personal Information and, if applicable, directing any of our service providers to delete your Personal Information.
We may choose to delete Personal Information by de-identifying, aggregating, or completely erasing the information. We will specify the manner in which we delete your Personal Information. If a California resident submits a request to delete Personal Information to one of our Clients and the Client instructs us to delete the California resident’s Personal Information, we will delete the information as required by the CCPA. If we receive a Right to Deletion request regarding information that we process on behalf of our client, we will also recommend that the California resident submit a Right to Deletion request directly with the Client and will provide contact information for that Client where feasible.
In some situations and as permitted by the CCPA, we may not be able to process your request to delete if we need to maintain your information for some legally permissible purpose (e.g., to comply with our legal obligations). We will let you know if we are unable to process your request.
Right to Correct Personal Information
You have the right to request that we correct any inaccurate information that we maintain about you.
Right to Opt Out of Sale or Sharing
You have the right to opt-out of the “sale” or “sharing” of your Personal Information, as those terms are defined in the CCPA. To Opt-Out, click this link.
Right to Limit the Use of Your Sensitive Personal Information
You have the right to limit our use of your sensitive Personal Information to the purposes outlined in Cal. Code Regs. tit. 11, § 7027(m) of the CCPA regulations. We do not collect, use, or disclose your sensitive Personal Information for purposes other than those listed in § 7027(m).
Right to Non-Discrimination
We may not discriminate against you because you have exercised any of the foregoing rights, including by:
- Denying you our Services;
- Charging different prices or rates for our Services, including through the use of discounts or other benefits or imposing penalties;
- Providing you a different level or quality of our Services; or
- Suggesting that you will receive a different price or rate for our Services or a different level or quality of our Services.
However, we may charge different prices or rates, or provide a different level or quality of our Services, if that difference is reasonably related to the value provided to us by your Personal Information.
5. Requests to Exercise Your Rights
Only you or a person that you authorize to act on your behalf may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child if you believe we have received their information inadvertently. You may request to exercise the aforementioned rights by:
- Submitting a request to [email protected] or filling out this form
- Calling us toll-free at 1-888-926-1738
Please note that we may take steps to verify your identity and residency before granting you access to information or acting on your request to exercise your rights, as required or permitted by law. If you use an authorized agent, we may require proof of written authorization you have given to make the request. We may limit our response to your exercise of the above rights as permitted by law. We will confirm receipt of your request and comply with your request in the time period required under the CCPA.
If a request or series of requests are manifestly unfounded or excessive, we may charge a reasonable fee for processing the request(s), or may refuse to process the request(s).
If you have implemented an opt-out preference signal (sometimes known as a global privacy control) through your browser or device, we will treat that opt-out preference signal as a valid request of your Right to Opt Out. Once we recognize the opt-out preference signal on our Services, we will automatically apply your Right to Opt Out to the browser or device through which we recognize the signal. The Services respond to opt-out preference signals in a frictionless manner (i.e., you do not need to take any additional steps for your opt-out preference signal to be recognized). To learn more about opt-out preference signals, please visit https://globalprivacycontrol.org.
6. Data Sharing for Direct Marketing Purposes
California Civil Code § 1798.83 further permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your Personal Information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at [email protected] or by writing us at the address found in the “Contact Us” section.
7. Changes to this Notice
Acronym may change this Notice from time to time, and in Acronym’s sole discretion. We will indicate at the top of the page the modified notice’s effective date. We therefore encourage you to refer to this page on an ongoing basis so that you are aware of our current Notice. If required by the applicable law, we will notify you of the changes. By continuing to use the Site or providing us with information following such a replacement Notice being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Policy as changed.
