With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has…
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In today’s digital age, businesses and marketers have many different channels at their disposal to reach their target audience. From social media to email marketing, search engine advertising to content…
Digital marketing has become an essential part of any retail brand’s strategy. As the world continues to shift more and more toward digital, CPG brands must adapt and keep up…
TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and engaging campaigns. The addition to the platform’s Effects House AR creation tool will offer businesses…
Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns. These campaigns have become a primary focus for the app following the iOS 14 update…
TikTok updated its Insights tool with 70,000 new intel to help you stay on top of key trends and to optimize your in-app promotions. The tool allows you to filter…
Meta has recently updated its data privacy measures for young users, with new restrictions on ad targeting and new control options. Here’s what you need to know. What’s changed? Starting…
Perhaps one of the biggest setbacks for testing marketers is the loss of a free tool. Long gone will be the days of testing and personalization within the Google Suite now…
The retail media landscape has undergone a significant transformation in recent years, with the rise of social commerce and the increasing use of technology in the shopping experience. This has…
TikTok now hosts 750 million monthly users worldwide, and around 34% of travelers were influenced by TikTok in 2022, mostly in the early decision-making stage. This represents a 10% increase…
