Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns. These campaigns have become a primary focus for the app following the iOS 14 update…
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TikTok updated its Insights tool with 70,000 new intel to help you stay on top of key trends and to optimize your in-app promotions. The tool allows you to filter…
Meta has recently updated its data privacy measures for young users, with new restrictions on ad targeting and new control options. Here’s what you need to know. What’s changed? Starting…
Perhaps one of the biggest setbacks for testing marketers is the loss of a free tool. Long gone will be the days of testing and personalization within the Google Suite now…
The retail media landscape has undergone a significant transformation in recent years, with the rise of social commerce and the increasing use of technology in the shopping experience. This has…
TikTok now hosts 750 million monthly users worldwide, and around 34% of travelers were influenced by TikTok in 2022, mostly in the early decision-making stage. This represents a 10% increase…
Instagram is a powerful platform for businesses looking to increase engagement and reach a wider audience. With over one billion monthly active users, it’s crucial to find ways to stand…
It’s a new dawn, a new day and a new year, so, let’s take a moment to explore the ongoing and emerging trends brands will leverage in 2023. Advertising Trends:…
Many advertisers are rethinking their marketing approach on Twitter following recent changes, including relaxed content moderation, reinstated problematic accounts, and the massive layoffs that have taken place since Elon Musk…
Google is upgrading Performance Max campaigns with new features specific to promoting holiday sales more efficiently. Compatibility With Performance Planner Brands and marketers can now forecast the results of Performance…
