eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape Digital marketing has become an essential part of any retail brand's strategy. As the world…Michelle CooksonApril 10, 2023
Paid MediaSocial Media TikTok Adds New Feature to Boost Immersive Brand Campaigns TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and…AcronymMarch 28, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…AcronymMarch 7, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…AcronymFebruary 21, 2023
Paid MediaSocial Media Meta Expands Ad Targeting Restrictions For Teens and Younger Users Meta has recently updated its data privacy measures for young users, with new restrictions on…AcronymJanuary 30, 2023
OptimizationPaid MediaUX / CRO Google Optimize Sunsets in September – What You Need to Know Perhaps one of the biggest setbacks for testing marketers is the loss of a free…AcronymJanuary 25, 2023
eCommerce / RetailPaid Media Leveraging the Changing Retail Media Landscape The retail media landscape has undergone a significant transformation in recent years, with the rise…AcronymJanuary 24, 2023
Paid MediaSocial Media TikTok Overtakes Google In Travel Discovery TikTok now hosts 750 million monthly users worldwide, and around 34% of travelers were influenced…AcronymJanuary 23, 2023
Paid MediaSocial Media Five Ways to Boost Your Brand’s Engagement on Instagram Instagram is a powerful platform for businesses looking to increase engagement and reach a wider…AcronymJanuary 10, 2023
Paid Media Top Advertising & Digital Marketing Trends for 2023 It's a new dawn, a new day and a new year, so, let's take a…AcronymJanuary 2, 2023