Paid Media Global Ad Trends: The Rising Cost of Incremental Reach Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…AcronymAugust 15, 2022
Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…AcronymJuly 7, 2022
Paid MediaSocial Media TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…AcronymJune 7, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…AcronymApril 5, 2022
Paid MediaSocial MediaUncategorized New Year, Same You With Better Efficiency In Your Media With January being dubbed the Q5, is this a good time to increase budgets/scale in…AcronymJanuary 26, 2022
Insights & NewsPaid Media Top Media Trends for 2002 Today, we are looking at the top programmatic and media trends that will matter in…AcronymDecember 20, 2021
Brand EngagementeCommerce / RetailInsights & NewsPaid Media Navigating the Modern Retail Landscape Since the pandemic began, we have seen an accelerated convergence of brand and performance media…AcronymNovember 30, 2021
Brand EngagementContent MarketingInsights & NewsPaid MediaUncategorized How Neuromarketing Creates Connections and Conversions With customer data and AI driving digital engagement, brands need to take a human-first approach…AcronymNovember 22, 2021
Paid MediaPaid SearchSEOSocial MediaUncategorized How-To Plan for SEO, Paid Media, & Social Media Success on #NationalPlanner Day Benjamin Franklin once said, “by failing to plan, you are planning to fail.” We believe…AcronymAugust 1, 2021
Insights & NewsPaid MediaSocial MediaUncategorized Instagram Launches Reels Ads in All Regions Instagram Reels are getting ads. The company announced it’s launching ads in its short-form video…AcronymJune 29, 2021