Paid MediaSocial Media Pinterest Launches New Tools to Help Advertisers Discover Emerging Trends & Measure Success Because people on Pinterest seek inspiration with purchase intent, the platform can be a very…AcronymOctober 25, 2022
Paid MediaSocial Media YouTube Launches New Ad Features for CTV and Audio YouTube announced three new ad options as part of its Advertising Week New York showcase, including ‘Moment Blast’,…AcronymOctober 19, 2022
Paid Media Six Paid Media Trends for 2023 In an increasingly competitive world, marketers want to get most out of their ad budgets.…AcronymOctober 6, 2022
MobilePaid Media Mobile Drives In-Game Advertising Growth Mobile gaming ad spend is 3.2 times bigger than console and according to a new…AcronymAugust 30, 2022
Paid MediaSocial Media Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…AcronymAugust 29, 2022
Paid Media Ads Coming to Android Lock Screens: Here’s What You Need to Know Android users will soon see their mobile home screens filled with ads. Glance, an India-based…AcronymAugust 23, 2022
Paid Media Global Ad Trends: The Rising Cost of Incremental Reach Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…AcronymAugust 15, 2022
Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…AcronymJuly 7, 2022
Paid MediaSocial Media TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…AcronymJune 7, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…AcronymApril 5, 2022