Instagram is a powerful platform for businesses looking to increase engagement and reach a wider audience. With over one billion monthly active users, it’s crucial to find ways to stand out and make your content memorable.

Here are five ways to significantly boost engagement on Instagram:

  1. Use hashtags to reach a wider audience: By using relevant hashtags, you can expand the reach of your content and connect with your target demographic. It’s important to utilize the This is a quick and efficient way to increase engagement and get your voice heard on social media.
  1. Post content that is interesting and visually appealing: To keep followers coming back for more, create content that is entertaining, informative, and visually appealing. By combining interesting facts with attractive graphics or visuals, you can create content that is both engaging and memorable.
  2. Engage with other users by liking and commenting on their posts: By actively participating in conversations on Instagram, you can create authentic connections and identify shared values, interesting points of view, and helpful tips. This is a valuable exchange that can help you gain valuable feedback and knowledge while also helping others.
  3. Run contests or giveaways to encourage people to follow you: Offering contests or giveaways is a great way to create interest in your page and build up your customer database. Just make sure that the content is relevant to your business and audience interests to ensure continued engagement.
  4. Use Instagram Stories to give your followers a behind-the-scenes look: Instagram Stories are an excellent way to provide unique and special content that gives followers an inside look at your life or business. With their limited 24-hour time frame, these stories create a sense of urgency and make followers feel valued. They’re also a great platform for brand storytelling and can help set you apart from the competition.

By implementing these strategies and consistently posting high-quality content, you can significantly boost engagement on Instagram and stand out from the competition.

Remember to experiment with different types of content to see what resonates most with your followers and keep at it even when you don’t see immediate results.

In fact, META now allows you to target those users who are following your Instagram account within your campaign setup, expanding the media mix for campaigns. This is useful for those looking to expand audiences and create lookalikes off these segments. We recommend you test this audience in the mix, to see how it performs, particularly against the Facebook counterpart/other engagement audiences.

If you’d like assistance running your Instagram campaigns – or with any other integrated media strategy, please contact us today. We’re here to help.