AI / Machine LearningContent MarketingeCommerce / RetailSEO Exploring the Future of SEO: Google’s Search Generative Experiences (SGE) Learn about Google's Search Generative Experiences (SGE), an AI model set to launch in 2024…Michelle CooksonMarch 1, 2024
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…Michelle CooksonApril 17, 2023
Content MarketingSocial Media LinkedIn Introduces SEO Tools To Boost the Visibility of Your Articles LinkedIn announced new SEO tools to help marketers improve the reach and visibility of articles…AcronymMarch 14, 2023
Content MarketingPaid Search Microsoft Transitions to Multi-Channel Automated Optimizing while Discontinuing Bid Modifiers for Audience Ads What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows…AcronymFebruary 15, 2023
AI / Machine LearningContent MarketingMachine LearningSEO ChatGPT: Friend or Foe? By now, we have all heard about ChatGPT, which is a chatbot launched by OpenAI…AcronymFebruary 6, 2023
Content Marketing How to Create Effective Video Ads to Boost Brand Awareness and Sales Video advertising is quickly becoming a go-to method for businesses looking to increase brand awareness…AcronymJanuary 11, 2023
Content MarketingSocial Media TikTok Adds Photo Mode for Still Images and Longer Video Captions For Increased Discovery In an unusual turn of events, TikTok has borrowed from Instagram by adding a new…AcronymOctober 18, 2022
Brand EngagementContent MarketingInsights & NewsSocial CommerceUncategorized The Digital Marketing Trends Shaping New Customer Experiences It can be increasingly challenging to keep up with digital marketing trends as they change…AcronymJuly 25, 2022
Content MarketingInsights & NewsSocial Media Instagram is Testing a New Stories UI That Could Transform Your Content Marketing Strategy Instagram is testing a new user interface that could impact your brand's content marketing strategyAcronymJune 14, 2022
Content MarketingProgrammaticSEOSocial Media Trust in Advertising is on the Decline – But Search, Social and Programmatic Still Deliver It's no secret that consumer trust in advertising has been steadily declining in recent years.…AcronymApril 4, 2022