Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign The U.S. Search Awards short list was released on Friday and Acronym nabbed two wins as a…
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With the rules and best practices for programmatic advertising continuing to evolve, it’s important to stay on top of the latest trends of this rapidly growing marketing channel.
It’s no secret that consumer trust in advertising has been steadily declining in recent years. But, it’s not all bad news for brands as reports indicate consumers still trust some…
The latest Attitudes to Programmatic Advertising survey reported the percentage of advertisers investing more than 41% of their display inventory via programmatic methods increased to 70% in 2020 from 55% in 2019….
Constant scheduling, manual negotiations, and pricing discussions, all these time-wasting activities are obsolete with programmatic advertising. Programmatic advertising is simply campaign automation. It allows your team to focus their time…
