The Emerging Channel that Could: TikTok

  POV by Gellena Lukats, Acronym’s Director, Paid Social   TikTok This growing channel, with almost 1 billion monthly active users, has had a lot of ebbs and flows, particularly in the [...]

Facebook: Your New Concierge

By Ilya Cherepakhin Recent changes are now elevating Facebook to become an active decision-making vehicle, paving the way for greater transformation of Social as a channel. For a while, Facebook [...]

How to Solve the Brand Tribute Problem

In addition to the search business, Mike Grehan, Chief Marketing Officer at Acronym, knows more than a little bit about music and bands. His father Ray was co-founder and owner of the Club [...]