Social Media

  POV by Gellena Lukats, Acronym’s Director, Paid Social   TikTok This growing channel, with almost 1 billion monthly active users, has had a lot of ebbs and flows, particularly in the [...]

Sprout Social has published its latest list of best times to post to each major social media platform. As social media behaviors changed during the pandemic, Sprout monitored their customers to [...]

By Mateo Suarez On Friday morning July 28th, we swapped our Empire State Building view of NYC for a look out at Madison Square Park and The Drum’s Search Panel at the Yext offices. Our CMO and [...]

By Ilya Cherepakhin Recent changes are now elevating Facebook to become an active decision-making vehicle, paving the way for greater transformation of Social as a channel. For a while, Facebook [...]

Going (Creatively) Digital Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list. Winston Burton | [...]

By Danny Goodwin If sharing is caring, but pretty much nobody cares enough to read what you’re sharing, then has your social media marketing failed? Or are we just truly living in a [...]

In addition to the search business, Mike Grehan, Chief Marketing Officer at Acronym, knows more than a little bit about music and bands. His father Ray was co-founder and owner of the Club [...]

By Sam Hollingsworth Snapchat is a mobile app that allows users to send and receive “self-destructing” photos and videos, or digital media that is only temporarily available for [...]

By Samantha Kretmar Earlier this week, Mashable broke the story about Twitter shaking up its part of the social universe with an announcement about the changing face of its newsfeed. The network [...]

By Paul Krellwitz The most official concrete proof we have that social media does not directly impact SEO is then-prominent Googler Matt Cutts’ quote in a January 2014 YouTube video on the topic. [...]