Do I need to go AMP after all?

By Ryan Pitcheralle The Internet used across the world is most decidedly mobile; accounting for more than half of all recorded sessions. Still, most websites are not yet mobile friendly. Most [...]

Opinion: Mobile Done Right

By Jacqueline Chi So here we are near the end of 2015, a year in which one of the hottest topics in the world of digital advertising has been the “Year of Mobile.” Everyone knows the reasons why. [...]

The interstitial ad: Friend or foe?

By Ghennipher Weeks So Google is doing an about-face on interstitial ads, now saying they are annoying to users of the company’s mobile app after initially recommending that websites employ [...]