It can be increasingly challenging to keep up with digital marketing trends as they change so quickly. To help marketers and digital leaders navigate this new landscape, we’ve identified the…
Read More
Staying current with SEO trends is like hitting a moving target while sitting in a roller coaster. From changes in algorithms updates to evolving search behaviors — the goal post…
Meta launched ‘Recurring Notifications’ on its Messenger Platform, which now enables businesses to send “proactive, automated messages, to people who have opted-in to receiving them.” Marketers may now send sales notifications,…
With the rules and best practices for programmatic advertising continuing to evolve, it’s important to stay on top of the latest trends of this rapidly growing marketing channel.
Instagram is testing a new user interface that could impact your brand’s content marketing strategy
Every day, the world produces 5 exabytes of data. By 2025, we will produce data at a rate of 463 exabytes per day. Insights from this data can help companies understand exactly…
This year, change has been a constant in the social media world. In addition to media measurement changes, increasing privacy concerns, pandemic shopping fluctuations, platforms are leaning into their product…
When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest Cost Bidding Strategy, performance should be evaluated in terms of the sum of the whole,…
There are many types of crises that can impact your brand’s online presence or alter the context of your message. This is why it is imperative that you consistently monitor…
When considering your website’s performance, it’s important to understand the commonalities between Conversion Rate Optimization (CRO) and User Experience (UX) and how they compliment each other. What is CRO, and…
