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How to Staff Your Analytics Team

By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Continue reading “How to Staff Your Analytics Team”

Acronym’s Adobe Analytics Rockstars Take the Stage

As American Idol prepares to move to ABC next year, Adobe is auditioning rockstars for its own Analytics-themed version, which will take place during Adobe Summit 2018. Analytics Idol should be familiar to Summit attendees, but this so-called pre-conference Analytics Rockstar Tour is new – and kicked off this week in New York with Acronym’s … Continue reading “Acronym’s Adobe Analytics Rockstars Take the Stage”

3 Things You Should Know About Google’s New Global Site Tag

Marketers have access to more consumer data than ever, which is in part why Acronym is expanding its Analytics practice. That, of course, includes hiring digital analytics guru Olaf Calderon, who joined Acronym in August. Here, Calderon weighs in on Google Tag Manager (GTM) and explains what’s hot – and what’s not – about Google’s … Continue reading “3 Things You Should Know About Google’s New Global Site Tag”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.