Google just announced an update that simplifies the tagging of websites for Google Analytics and Ads.

The MarTech landscape is always changing and improving so Acronym is here to ensure you are current on the latest news, tools and tactics to improve your measurement.

The Google tag (gtag. js) is the simplest way of connecting your entire website to all Google products and to multiple destinations and Google just announced an update that improves the tagging experience with a single, reusable tag built on top of your existing gtag.js implementations that helps you measure impact and preserve user trust.

Over the next few weeks customers who use the global site tag (gtag.js) file will have the ability to send data to both Google Analytics and Google Ads with one tag called the “Google tag”.

This allows for more capabilities without any additional tagging/coding.

Google explains this update on their Ads and Commerce Blog:

“We’re improving the tagging experience with the new Google tag — a single, reusable tag built on top of your existing gtag.js implementations that helps you confidently measure impact and preserve user trust. Starting today and rolling out over the next week, the Google tag will unlock new capabilities to help you do more, improve data quality and adopt new features — without requiring more code. As we’ve previously recommended with the global site tag, the Google tag should be installed on all pages of your website. For customers using Google Tag Manager, you will not experience any changes to your setup today. But, stay tuned for future updates on tighter integration and upgrade paths between the Google tag and Google Tag Manager.”

In the coming months, you’ll also be able to use your existing Google tag installation when setting up another Google product or account or creating new conversion actions, instead of configuring additional code each time.

As a reminder, Acronym owns the Adobe Launch Extension for the Global Site Tag. As experts in all things Google tagging, our Analytics team is here to support your implementation. Contact us today. We’re here to help.

Leave a Reply