Should Google be scared of Amazon?
In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google’s DoubleClick Bid Manager as the most-used DSP with 40% of all brand and agency respondents saying they used it, per a study from analytics firm Advertiser Perceptions. And while reports acknowledge Amazon’s $1 to $2 billion in ad revenue in 2017 is modest compared … Continue reading “Should Google be scared of Amazon?”
What is blockchain and why is everyone so excited about it?
For years, pundits declared we were living in the Year of Mobile. 2017, on the other hand, will perhaps be remembered – by marketers at least – as the Year of AI. And, like mobile, there’s a lot of development to come before true AI is an integral part of our day-to-day lives. And so … Continue reading “What is blockchain and why is everyone so excited about it?”
Watch Live on 65
Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.