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Optimization

OptimizationPaid Search

New Performance Max Features Are Coming (Part 1)

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…
Acronym
AcronymMarch 9, 2023
OptimizationPaid MediaUX / CRO

Google Optimize Sunsets in September – What You Need to Know

Perhaps one of the biggest setbacks for testing marketers is the loss of a free…
Acronym
AcronymJanuary 25, 2023
AnalyticsInsights & NewsOptimizationWeb Analytics

How UX and CRO Work Together to Help Brands Meet KPIs

When considering your website's performance, it's important to understand the commonalities between Conversion Rate Optimization…
Acronym
AcronymFebruary 22, 2022
AnalyticsDesignInsights & NewsOptimizationWeb Analytics

CRO and UX Will Take Center Stage in 2022

CRO? UX? You may have heard these terms in the past, but they are especially important now…
Acronym
AcronymDecember 15, 2021
ArchivesOptimizationSEO

Watch: Marketing Your Retail Business During Economic Uncertainty

What do retailers in hardware, jewelry, and eye care have in common? On the surface,…
Acronym
AcronymJune 30, 2020

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  • Who We Are
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    • Search, Media & Marketplaces
    • Analytics
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
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The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?