Instagram is rolling out its new in-app post scheduling tools to all professional accounts in the app. The new option enables brands to schedule photos, carousels and Reels directly in the app,…
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It can be increasingly challenging to keep up with digital marketing trends as they change so quickly. To help marketers and digital leaders navigate this new landscape, we’ve identified the…
Nielsen’s first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media strategies that are negatively affecting ROI. The report found that while about 50% of media…
What are Facebook lead ads? Lead ads or lead generation ads on Facebook are customer information forms that are promoted throughout the platform. These forms collect customer information such as…
Holiday season and social climate: The last few years have been atypical to say the least and eCommerce/shopping was greatly affected by the social climate. During the pandemic-driven hibernation in…
When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest Cost Bidding Strategy, performance should be evaluated in terms of the sum of the whole,…
Acronym was formed in 1995, and women have held leadership positions here from the start. Flash forward 27 years, and you see an agency that has a workforce in North…
Black History Month is a very important time to celebrate and educate the world on the achievements of African Americans and their significant contributions to US history. Did you know that an African…
With the rise of cryptocurrency, digital payments technology is forcing the financial system to change. Banks, which were once the biggest powerhouses that controlled the financial system and are starting to…
As digital advertising continues to become more complicated and marketers seek new ways to integrate SEO, PPC, and UX, along with emerging social channels, changing regulations, and growing tactics like…
