It can be increasingly challenging to keep up with digital marketing trends as they change so quickly. To help marketers and digital leaders navigate this new landscape, we’ve identified the…
Read More
There are many types of crises that can impact your brand’s online presence or alter the context of your message. This is why it is imperative that you consistently monitor…
Since the pandemic began, we have seen an accelerated convergence of brand and performance media where now all brand outcomes are measured. While millions quarantined and conducted business from their…
With customer data and AI driving digital engagement, brands need to take a human-first approach to create value through personalization and relevance. Enter neuromarketing. What Is Neuromarketing? Acronym’s VP, Integrated…
As social commerce continues to grow, Pinterest is entering the game by launching a shoppable live series, Pinterest TV, which debuts November 8th. Each episode will star a content creator…
More than a year into the Covid-19 pandemic where volatility, complexity, and uncertainty reached an all-time high, a brand’s ability to get attention, be remembered, and be an educational resource…
Audio programming is making a comeback in the form of its younger, on-demand sibling – Podcasts. Podcasting has emerged into a giant industry, exceeding $10B in 2020 and is slated to double…
Instagram started testing a new video feature to compete with TikTok and YouTube, which will take place over the next six months with a focus on creators, video, shopping &…
I spent the weekend making new friends on the web. Chatbots are now my new BFFs. Who (or rather what) are these Chatbots? A chatbot is an artificial intelligence (AI)…
Gamification is not a new concept in marketing, particularly from the perspective of securing brand loyalty. Back in 1896, marketers sold stamps to retailers who used them to reward loyal customers. Fast forward to the 21st century, brands…
