As social commerce continues to grow, Pinterest is entering the game by launching a shoppable live series, Pinterest TV, which debuts November 8th. Each episode will star a content creator from the platform and it will air Monday through Friday at 6PM ET on iOS and Android. Shows will cover fashion, beauty, home, food, and more.
The first few episodes feature c Olympic athlete Tom Daley and popular makeup artist Manny MUA and viewers can purchase exclusive products from different brands, such as Patagonia, Crown Affair, Allbirds, Outdoor Voices, Mented, and Melody Ehsani, using special discounts.
Additional Pinterest-exclusive shows are in-production, including Christian On, where fashion designer Christian Siriano will replicate the most popular fashion-related searches on Pinterest. And, food creator, Monica Suriyage is set to host Unfail My, a show designed to help viewers correct cooking mishaps.
Every episode will be available via the Pinterest app and viewers can ask questions in the chat and interact with hosts.
To assist content creators, producers from Pinterest will be on hand to provide technical support and collaborations with creators to make engaging content. Creators can show off and tag products during their shows, as well as offer exclusive discounts — viewers can then select, view, and purchase the product from the retailer’s site.
Acronym’s Director, Paid Social Media, Gellena Lukats weighed in on this news:
“With Pinterest expanding their e-commerce features and adding a shoppable live series, we look forward to helping brands use this to showcase products this holiday season and beyond. More and more brands are focusing on video content through engaged ad formats and we’re excited that there are now live streams available to advertisers on Pinterest. We have been conducting live streams on Facebook and LinkedIn, and do see more engaged consumers, so we anticipate similar results on Pinterest.”
Pinterest first entered into creator monetization in July of this year by introducing shoppable pins that let creators tag and sell products to earn a cut of the profit. As social media platforms seek more ways to attract influencers and help them make money, live shopping has become a major trend.
If you’d like assistance leveraging Pinterest TV to drive more customer connections and boost your sales, please contact us. We’d be happy to help!