TikTok updated its Insights tool with 70,000 new intel to help you stay on top of key trends and to optimize your in-app promotions. The tool allows you to filter the results by topics and regions, providing valuable information that can improve your strategic understanding of your audience.

While the stats may be broad, there are still useful notes and pointers that can provide a fresh perspective and help you tailor your TikTok promotions to your specific audience. With the platform continuously adding more insights, it’s important to keep this tool in mind as you refine your TikTok strategy.

So if you wanted to know some of the key trends relating to Valentine’s Day in the US, the results would look like this:

In addition to the Insights tool, TikTok also offers its Creative Center, which provides data on trending songs, hashtags, regional performance stats, and key influencers. The Ad Library is another resource, showcasing the top-performing ads on the app.

Furthermore, TikTok has recently introduced a Video Insights feature, offering more detailed performance data. These tools, used in combination, can greatly benefit your understanding of what works best on the platform and when to launch your campaigns.

The recent addition of 70,000 new insights has made the tool even more valuable in helping you understand your audience and refine your TikTok strategy. By filtering the results by different topics and regions, you can gain a better understanding of what content resonates with your target audience.

By using these tools in combination, marketers can gain a comprehensive understanding of what works on TikTok and how to optimize your in-app promotions. This knowledge can help you stay ahead of the curve and ensure your TikTok strategy is always up-to-date with the latest trends and insights.

If you need assistance with TikTok or any other digital marketing campaigns, please contact us. We’re here to help.

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?