Instagram announced the launch of one of its most highly requested feature updates, allowing users to add up to five links in their IG bio.
This expanded capacity will make it easier for creators and other users to drive traffic to their accounts and to off-platform content.
The company states:
“Starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.”
Users can now see the number of links available in an Instagram bio, and when they tap on it, they will see a Linktree-like overview of the different link options that the account has enabled.
This new multi-link feature within the app itself may lead to a decrease in paid subscriptions to third-party apps, which previously served as the primary option for users to aggregate their external links. Instagram audiences have become so familiar with these third-party apps, however, we expect many marketers and brands may still prefer third-party tools that offer branding and more link display options.
With this new feature, brands and creators can drive traffic to various URLs to maximize their presence on and off the platform.
It’s surprising that Instagram took this long to implement this feature since it was being tested since 2021 and remains the number one request of IG users.
To add multiple links to your IG profile:
- Go to ‘Edit profile’
- Then ‘Links’
- Then, select ‘Add external link’
- And drag and drop to arrange the links in the desired order.
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