LinkedIn announced new SEO tools to help marketers improve the reach and visibility of articles published on the platform. Here’s a quick review of these new features.
1) SEO Title and Description
To enhance the appearance of your articles in search results, you have the ability to modify the title and description. By doing so, you can increase your article’s visibility, attract more readers, and generate additional clicks. To edit the title and description of your article, simply access the “publishing menu” and click on “settings.”
Next, you can enter the title and description while following SEO best practices.
2) Schedule your posts
By scheduling your posts based on the times when your audience is most active, you can effectively increase your post reach. To access this feature, simply select the ‘schedule’ button on the share box and choose the desired date and time for your post to go live. Proper utilization of this tool can prove to be highly beneficial for your social media strategy.
3) Highlight your best work
LinkedIn has also introduced a valuable feature that enables you to showcase your top work in the activity section of your profile.
This feature allows you to display your most successful post or article at the top of the section. To utilize this feature, click on the top right of the post and select ‘feature on top profile’.
The chosen posts will then be prominently displayed under the ‘Featured posts’ section of your profile.
4) Analytics and Post creation tool
The platform has recently introduced a new feature that combines analytics and post creation in a central location. By activating your ‘creator mode’ and selecting the analytics tools, you can create your posts and monitor their performance all in one place. This collection of tools can enhance the visibility of your LinkedIn posts and assist you in achieving your objectives.
If you need assistance increasing your brand’s reach and results on LinkedIn or any other digital platform, please contact us today. We’re here to help.