With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers.

One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category.

Acronym’s Director, Paid Social, Gellena Lukats’ POV on the limitations and benefits of this special ad category was featured in MarTech’s AdTech.