Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign
The U.S. Search Awards short list was released on Friday and Acronym nabbed two wins as a Finalist for The Best Use of Local Search and The Best Integrated Campaign. Winners will be announced on July 29th.
The recognized campaign for the Best Use of Local Search campaign spotlighted our work with a luxury hotel brand that sought to increase non-brand local Search rankings and traffic for 700 individual property websites, including hotel/resort, residences, spa, restaurant, and bar listings — all while driving measurable revenue through local, organic Search efforts.
Acronym developed and executed a framework of best practices for local listing optimizations, including each location’s most desired non-branded Search terms and gave the individual property listing managers clear and tailored processes for ongoing efforts to drive lasting results.
The average non-brand local rankings for individual properties increased by 29%.
The individual property website traffic increased by 8% and property revenue from local organic Search also increased by 8%.
Local property managers are continuing to implement Acronym’s processes, and we expect these results to continue to increase month-over-month as additional content is optimized through local search engines.
Meanwhile, the recognized work for Best Integrated Campaign spotlights how Acronym helped Wharton Executive Education grow their audience, improve prospecting efficiency, and limit the barriers to entry for programmatic content while ensuring the brand’s presence across premium publishers to drive more online applications.
Acronym streamlined prospecting and awareness through seamless buying to dramatically improve efficiencies by creating strategic programmatic content alignment with publishers on premium websites including sites like Finance.Yahoo.com, USAToday.com, Newsweek.com, Forbes.com, SFGate.com, CNN.com, NewYorkTimes.com, NewYorkPost.com, HuffPost.com, CBSNews.com, WashingtonPost.com, BusinessInsider.com, and more.
This new approach to display and programmatic advertising reduced time spent on media buys, drove efficiencies, and increased performance, enabling Acronym to limit barriers to entry, buy directly on premium sites more efficiently, lower barriers to entry and develop a new process that performed the way you would through direct site buys, programmatically.
This is the third recognition for Acronym’s work with Wharton this year. Last month, U.S. Campaign named Acronym a Finalist for the Best Use of Digital/Programmatic and the social media campaign supporting Wharton’s Live Online Programs was named Agency Campaign of the Year by Sprout Social.
If you’d like help developing the right local Search, Programmatic or Social Media campaign for your brand, please let us know. Our media teams are ready to help!