YouTube announced three new ad options as part of its Advertising Week New York showcase, including ‘Moment Blast’, which enables advertisers to highlight their offers to Connected TV viewers, and new audio ad options to reach viewers listening to YouTube content.
Here is how YouTube explained Moment Blast:
“Moment Blast is designed for brands looking to raise awareness during key moments – like major sporting events, movie releases or product launches. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.”
YouTube Select is a showcase of select video content from across YouTube that enables advertisers to reach specific audiences, based on various interests and categories.
With Moment Blast, brands can better amplify their messaging through these channels, which could help to maximize their reach.
YouTube is also expanding its audio ads, including podcast targeting, enabling advertisers to reach engaged audiences in the app. YouTube first launched its audio-only ads back in 2020, as part of its broader push to maximize YouTube Music, and has been expanding its audio offerings ever since. Now that podcasts have become a preferred platform for Millennials and GenZers, with podcasts are being steadily integrated into the platform.
YouTube’s also expanding its product feed options to Discovery ads, providing another way to promote products direct in the app.
Product feeds, like the example above, allows users to add a listing of products to ads, enabling viewers to easily make a purchase, which could also drive more direct response from your campaigns. As YouTube explains:
“Soon, product feeds will also include local offers, allowing brands to show real-time availability for products in their Google Merchant Center so people can find the most convenient place to buy.”
YouTube is also looking to expand more product display capacity to Shorts:
“Creators will also be able to transform their content into virtual storefronts; this quarter, more creators will have the ability to tag products in their videos and Shorts.”
Shorts has become a much bigger focus as social media platforms continue to compete with TikTok. YouTube is exploring more ways to better facilitate monetization opportunities for Shorts creators, while also enabling brands to tap into this rising element.
If you need assistance leveraging YouTube or any media platform for your brand, please contact us today. We’re here to help.