SEO Google Launches the Helpful Content Update Google is launching a new sitewide algorithm update this week called the “Helpful Content Update” to…John Peter SpearSeptember 19, 2022
Paid Media Global Ad Trends: The Rising Cost of Incremental Reach Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…John Peter SpearAugust 15, 2022
Analytics Google Continues Third-Party Cookies For Another Year Google Chrome extends the deadline for deprecation of third-party cookie support into 2024. Google delayed…John Peter SpearAugust 2, 2022
Acronym NewsPaid SearchProgrammaticSocial Media Acronym is a Finalist for Two U.S. Search Awards Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign The U.S.…John Peter SpearJuly 18, 2022
Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…John Peter SpearJuly 7, 2022
Content MarketingInsights & NewsSocial Media Instagram is Testing a New Stories UI That Could Transform Your Content Marketing Strategy Instagram is testing a new user interface that could impact your brand's content marketing strategyJohn Peter SpearJune 14, 2022
Social CommerceSocial Media Instagram Product Tags Are Now Available to All Users in the US Instagram announced that all users in the US can now insert product tags as part…John Peter SpearMay 16, 2022
Acronym News Acronym Is a Finalist For U.S. Campaign’s Best Use of Programmatic Acronym was named a U.S. Campaign finalist for Best Use of Digital/Programmatic for Wharton Executive…John Peter SpearMarch 14, 2022
Content MarketingUncategorized The Rise of Cryptocurrency and Its Impact on Financial Brands With the rise of cryptocurrency, digital payments technology is forcing the financial system to change. Banks,…John Peter SpearFebruary 17, 2022
Insights & NewsMachine LearningSEO AI to Empower SEO in 2022 Artificial Intelligence is set to transform the market and deliver increased relevance and visibility in…John Peter SpearDecember 22, 2021