Artificial Intelligence is set to transform the market and deliver increased relevance and visibility in SEO in the coming year.
The use of AI in SEO increases not only the effectiveness, but also the efficiency of the resources used. Machine learning tools quickly analyze the relationships between sites, content pages, and search engine rankings, delivering fast, actionable, and even automated tactics to help brands out-optimize the competition.
Even complex strategic insights that drive personalized content development, improved conversion and usability optimization can be handled by AI both faster and more reliably than traditional methods. However,
Through technical optimization, AI in SEO will increasingly dominate the market at breakneck speed in 2022. Based on machine learning processes, no optimization opportunity will go undetected. Gaps in SEO can be quickly addressed with specific articles and entire websites will be given greater relevance in search engines thanks to tools like Acronym’s AI-driven KO and Synergy, both of which align paid and organic campaigns to assess and overlap/efficiencies. Acronym’s use of AI in SEO will help brands validate and integrate actionable data for a holistic approach to all of Search.
Acronym utilizes AI in our patented/proprietary tools to help brands:
- Uncover/Promote important (low ranking) SEO Keywords
- Uncover/Reduce paid bids on KW with high SEO visibility
- Reduce/Optimize overall campaign Cost
- Easily visualize (and reduce) brand cannibalization
- Know what customers consider ”quality content”
- Optimize coverage specific to competitive rank
A primary benefit of using AI in SEO is efficiency and speed.
The increase in efficiency can even be quantified in monetary terms. Content creators can work faster and more efficiently with the support of AI in SEO to help them better understand the types of content and topics most desired by a target audience. Machine learning or deep learning is not only helpful in strategic planning but also in improving content over time. Currently, relevant content is generally only revised after publication when reports show that the content is rising or falling in search rankings. AI supports the ongoing monitoring and (human assisted) maintenance of content and ensures a largely constant high relevance for search engines.
Meanwhile, Google’s AI algorithm RankBrain is expected to become one of the most important factors in ranking on Google’s SERPs as click-through rate and time spent on a page will play key factors when RankBrain prioritizes content.
How can you get a leg up on the competition?
Refresh Content: It’s easy to create content and then forget about it once it’s published. Instead of allowing stale content to feed into algorithms, remove what’s no longer relevant and add what’s new. While the age of the page can aid in its search ranking, don’t risk allowing that published date to label your piece as irrelevant. Update published dates by re-sharing older – but still useful content. The visit history will still carry over and help your content in ranking, even though it appears to be new on the surface.
Automate your SEO Processes: Automation makes life easier so invest in software or partners like Acronym to help automate repetitive tasks like tracking your position, monitoring brand mentions, analyzing keyword intent and more.
Long-Form Content Dominates: In the past, experts have insisted limiting written content to around 800 words. But, in 2022, where time spent on a page impacts ranking, longer-form content from 2,000 – 3,000 words or longer-form videos will help you secure that top rank position.
When it comes to videos, you will want to ensure you offer transcriptions. This allows bots to utilize the additional text to help you rank for more searches.
Implementing AI into your SEO strategy will play a large part in your business staying competitive. If you’d like to learn more about how AI in SEO can help you score more wins in 2022, please contact us today.