Uncategorized Why You Should Include Facebook’s Lead Generation Ads In Your Marketing Mix What are Facebook lead ads? Lead ads or lead generation ads on Facebook are customer…John Peter SpearMay 9, 2022
eCommerce / RetailSocial CommerceUncategorized Tis the eCommerce Season: Prepare Now for the 2022 Holidays Holiday season and social climate: The last few years have been atypical to say the…John Peter SpearMay 2, 2022
Insights & NewsSocial CommerceSocial Media Making the Social Commerce Landscape Work For You This year, change has been a constant in the social media world. In addition to…John Peter SpearApril 12, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…John Peter SpearApril 5, 2022
Content MarketingProgrammaticSEOSocial Media Trust in Advertising is on the Decline – But Search, Social and Programmatic Still Deliver It's no secret that consumer trust in advertising has been steadily declining in recent years.…John Peter SpearApril 4, 2022
Social MediaVideoWeb Analytics TikTok Confirms 10-Minute Video Uploads Are Coming Short-form video success is touted throughout most platforms as a best practice, especially for TikTok.…John Peter SpearMarch 22, 2022
AnalyticsSocial Media Linkedin’s Acquisition of Oribi Means Enhanced Analytics For Marketers LinkedIn announced its intention to acquire Oribi, which will showcase new analytics tools that deliver…John Peter SpearMarch 15, 2022
Brand EngagementInsights & News Protecting Your Brand’s Digital Presence In a Crisis There are many types of crises that can impact your brand's online presence or alter…John Peter SpearFebruary 28, 2022
Acronym NewsSocial Media Acronym Wins Agency Campaign of The Year for the Second Consecutive Year Sprout Social, the leading provider of cloud-based social media management software, awarded Acronym Agency Campaign…John Peter SpearFebruary 8, 2022
Paid MediaSocial MediaUncategorized New Year, Same You With Better Efficiency In Your Media With January being dubbed the Q5, is this a good time to increase budgets/scale in…John Peter SpearJanuary 26, 2022