Content MarketingInsights & NewsSocial Media Instagram is Testing a New Stories UI That Could Transform Your Content Marketing Strategy Instagram is testing a new user interface that could impact your brand's content marketing strategyAcronymJune 14, 2022
Paid MediaSocial Media TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…AcronymJune 7, 2022
Social CommerceSocial Media Instagram Product Tags Are Now Available to All Users in the US Instagram announced that all users in the US can now insert product tags as part…AcronymMay 16, 2022
Social Commerce Social Commerce on TikTok vs. Instagram and Facebook Brands and marketers are all looking to profit off TikTok and the current trending hashtag:…AcronymMay 11, 2022
Uncategorized Why You Should Include Facebook’s Lead Generation Ads In Your Marketing Mix What are Facebook lead ads? Lead ads or lead generation ads on Facebook are customer…AcronymMay 9, 2022
eCommerce / RetailSocial CommerceUncategorized Tis the eCommerce Season: Prepare Now for the 2022 Holidays Holiday season and social climate: The last few years have been atypical to say the…AcronymMay 2, 2022
Insights & NewsSocial CommerceSocial Media Making the Social Commerce Landscape Work For You This year, change has been a constant in the social media world. In addition to…AcronymApril 12, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…AcronymApril 5, 2022
Content MarketingProgrammaticSEOSocial Media Trust in Advertising is on the Decline – But Search, Social and Programmatic Still Deliver It's no secret that consumer trust in advertising has been steadily declining in recent years.…AcronymApril 4, 2022
Social MediaVideoWeb Analytics TikTok Confirms 10-Minute Video Uploads Are Coming Short-form video success is touted throughout most platforms as a best practice, especially for TikTok.…AcronymMarch 22, 2022