Google is upgrading Performance Max campaigns with new features specific to promoting holiday sales more efficiently. Compatibility With Performance Planner Brands and marketers can now forecast the results of Performance…
Instagram is rolling out its new in-app post scheduling tools to all professional accounts in the app. The new option enables brands to schedule photos, carousels and Reels directly in the app,…
Since his acquisition of Twitter, Elon Musk has plans to restore the social media platform to its former glory when it was once the go-to for breaking news and compelling…
Because people on Pinterest seek inspiration with purchase intent, the platform can be a very successful way for brands to drive conversions. With this in mind, Pinterest has launched the…
YouTube announced three new ad options as part of its Advertising Week New York showcase, including ‘Moment Blast’, which enables advertisers to highlight their offers to Connected TV viewers, and new audio ad…
In an unusual turn of events, TikTok has borrowed from Instagram by adding a new ‘Photo Mode’ for still images in the app. The new feature allows users to post…
Despite the increasing economic uncertainty, supply chain issues and changes in shopping behaviors, the majority of retail CEOs in the UK are confident of sales growth in 2023, according to…
In an increasingly competitive world, marketers want to get most out of their ad budgets. But with new tools and technologies emerging all the time, it can be hard to know…
As talk continues about a potential recession ahead, it is imperative for advertisers discover the most efficient channels where people are buying. In the context of paid social, studies show that…
Although Facebook continues to lose new users to platforms like TikTok, the social networking site does still boast an active user base. With roughly 2.93 billion monthly active users as…
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