Analytics Four Ways Data Analytics Improves Digital Marketing ROI In today's digital world, data analytics has become an essential tool for marketers. By utilizing…AcronymApril 18, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…AcronymApril 17, 2023
Paid Search Google Launches New Asset Creation and Customer Acquisition Tools for Search Let's begin by examining what are Automatically Created Assets? The 'Automatically Created Assets' setting allows…AcronymApril 4, 2023
Paid MediaSocial Media TikTok Adds New Feature to Boost Immersive Brand Campaigns TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and…AcronymMarch 28, 2023
Content MarketingSocial Media LinkedIn Introduces SEO Tools To Boost the Visibility of Your Articles LinkedIn announced new SEO tools to help marketers improve the reach and visibility of articles…AcronymMarch 14, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…AcronymMarch 7, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…AcronymFebruary 21, 2023
Paid MediaSocial Media Meta Expands Ad Targeting Restrictions For Teens and Younger Users Meta has recently updated its data privacy measures for young users, with new restrictions on…AcronymJanuary 30, 2023
eCommerce / RetailPaid Media Leveraging the Changing Retail Media Landscape The retail media landscape has undergone a significant transformation in recent years, with the rise…AcronymJanuary 24, 2023
Paid MediaSocial Media TikTok Overtakes Google In Travel Discovery TikTok now hosts 750 million monthly users worldwide, and around 34% of travelers were influenced…AcronymJanuary 23, 2023