YouTube announced it will provide more direct monetization options for Shorts creators, which could make YouTube the platform of choice for more creative talent. This move is one of the…
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Mobile gaming ad spend is 3.2 times bigger than console and according to a new IDC study, mobile app gamers are willing to see ads in exchange for free content…
According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down 5% from last year. It is predicted that Pinterest will slowly shed users over the…
Android users will soon see their mobile home screens filled with ads. Glance, an India-based mobile ad company owned by InMobi, plans to roll out its lock screen platform to…
As retailers continue to invest in new ways to let advertisers reach consumers via their online properties, Sam’s Club is the latest to give its ad network a major overhaul….
Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released a report on the rising cost of incremental reach. Key findings include: Linear TV represented…
Nielsen’s first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media strategies that are negatively affecting ROI. The report found that while about 50% of media…
According to eMarketer, US eCommerce sales are expected to be more than $1 trillion by the end of 2022, with a 9.4% increase YoY. The pandemic shopping habits consumers over…
Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks, TikTok has evolved into a must-buy for advertisers who want to reach a wide audience.
When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest Cost Bidding Strategy, performance should be evaluated in terms of the sum of the whole,…
