Social Media Expanding Your Attribution Window Can Lead To Higher Conversion Rates in Social As talk continues about a potential recession ahead, it is imperative for advertisers discover the most…AcronymOctober 3, 2022
Social Media How to Maximize Your Content Reach on Facebook Although Facebook continues to lose new users to platforms like TikTok, the social networking site…AcronymSeptember 27, 2022
Social Media YouTube Launches New Monetization Program for Shorts Creators YouTube announced it will provide more direct monetization options for Shorts creators, which could make…AcronymSeptember 21, 2022
MobilePaid Media Mobile Drives In-Game Advertising Growth Mobile gaming ad spend is 3.2 times bigger than console and according to a new…AcronymAugust 30, 2022
Paid MediaSocial Media Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…AcronymAugust 29, 2022
Paid Media Ads Coming to Android Lock Screens: Here’s What You Need to Know Android users will soon see their mobile home screens filled with ads. Glance, an India-based…AcronymAugust 23, 2022
eCommerce / Retail Sam’s Club Overhauls Its Ad Network with a Self-Service Platform As retailers continue to invest in new ways to let advertisers reach consumers via their…AcronymAugust 16, 2022
Paid Media Global Ad Trends: The Rising Cost of Incremental Reach Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…AcronymAugust 15, 2022
Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…AcronymJuly 7, 2022
eCommerce / Retail U.S. Consumer Spending Expected to Increase Heading Into the Holidays According to eMarketer, US eCommerce sales are expected to be more than $1 trillion by…AcronymJuly 5, 2022