Featured Expertise: Ethical SEO Strategies in the Age of Artificial Intelligence

The field of search engine optimization (SEO) is no stranger to disruption. As we know, the impact of artificial intelligence (AI) is being felt all around the SEO world.  In this article, we’ll explore how AI affects SEO strategies while keeping ethical considerations front and center.

Winston Burton, Acronym’s SEO subject matter expert and SVP of SEO, recently examined these issues in an article at Search Engine Journal. Some highlights of his thoughts on this important topic include:

Why It Matters: Transparency is the cornerstone of ethical AI usage. Agencies and marketers should openly communicate their AI-driven practices to clients. By doing so, we build trust and ensure that AI aligns with ethical standards. 

Human Expertise: While AI can assist in various tasks, human creativity and accuracy remain irreplaceable (read more on this topic at this prior article). Original content, thoughtfully crafted by humans, ensures reliability and authenticity. Tools like Copyscape can help maintain integrity. 

Quality Over Quantity: Google prioritizes content that serves users’ intent. AI-generated content may lack originality, but it can compile insights. Humans should curate the final article, focusing on quality and usefulness.  

Ethical Standards: Agencies must adhere to search engine guidelines. AI should not be misused for practices like keyword stuffing or cloaking. Instead, it should contribute to valuable content that benefits users. 

Societal Responsibility: Beyond SEO, ethical AI usage impacts society. By creating reputable content, we positively contribute to audiences’ knowledge and well-being while better earning their trust. 

As we navigate these changes, marketing professionals must prioritize transparency, accuracy, and user-centricity. Explore Winston Burton’s thought-provoking article at Search Engine Journal for deeper insights into shaping ethical and effective SEO practices.

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?