Content MarketingSocial Media TikTok Adds Photo Mode for Still Images and Longer Video Captions For Increased Discovery In an unusual turn of events, TikTok has borrowed from Instagram by adding a new…AcronymOctober 18, 2022
Social Media Expanding Your Attribution Window Can Lead To Higher Conversion Rates in Social As talk continues about a potential recession ahead, it is imperative for advertisers discover the most…AcronymOctober 3, 2022
Social Media How to Maximize Your Content Reach on Facebook Although Facebook continues to lose new users to platforms like TikTok, the social networking site…AcronymSeptember 27, 2022
Social Media YouTube Launches New Monetization Program for Shorts Creators YouTube announced it will provide more direct monetization options for Shorts creators, which could make…AcronymSeptember 21, 2022
SEO Google Launches the Helpful Content Update Google is launching a new sitewide algorithm update this week called the “Helpful Content Update” to…AcronymSeptember 19, 2022
Social Media Reels Generate The Most Reach on Instagram Video remains a focus for Instagram and videos in the Reels format drive the most…AcronymSeptember 6, 2022
MobilePaid Media Mobile Drives In-Game Advertising Growth Mobile gaming ad spend is 3.2 times bigger than console and according to a new…AcronymAugust 30, 2022
Paid MediaSocial Media Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…AcronymAugust 29, 2022
eCommerce / RetailSocial CommerceSocial Media The Five Factors That Drive eCommerce Loyalty As we all know, brand loyalty was disrupted during the pandemic, and it changed nearly…AcronymAugust 22, 2022
Paid SearchSEOWeb Analytics New AdWords “Conversions for Optimizations” Empowers Reporting and Bid Automation Google is rolling out a new Conversions for Optimization setting in AdWords over the next…AcronymAugust 17, 2022