OptimizationPaid Search New Performance Max Features Are Coming (Part 1) Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…AcronymMarch 9, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…AcronymMarch 7, 2023
Paid SearchSEO Changes in Behaviors Position TikTok and Bing To Compete with Google for Search Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers…AcronymMarch 1, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…AcronymFebruary 21, 2023
Content MarketingPaid Search Microsoft Transitions to Multi-Channel Automated Optimizing while Discontinuing Bid Modifiers for Audience Ads What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows…AcronymFebruary 15, 2023
AI / Machine LearningMachine Learning Google Launches Its Generative AI with ‘Bard’ Google has just entered the generative AI market with the unveiling of Bard, its conversational…AcronymFebruary 13, 2023
AI / Machine LearningContent MarketingMachine LearningSEO ChatGPT: Friend or Foe? By now, we have all heard about ChatGPT, which is a chatbot launched by OpenAI…AcronymFebruary 6, 2023
Paid MediaSocial Media Meta Expands Ad Targeting Restrictions For Teens and Younger Users Meta has recently updated its data privacy measures for young users, with new restrictions on…AcronymJanuary 30, 2023
OptimizationPaid MediaUX / CRO Google Optimize Sunsets in September – What You Need to Know Perhaps one of the biggest setbacks for testing marketers is the loss of a free…AcronymJanuary 25, 2023
eCommerce / RetailPaid Media Leveraging the Changing Retail Media Landscape The retail media landscape has undergone a significant transformation in recent years, with the rise…AcronymJanuary 24, 2023