Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…John Peter SpearApril 5, 2022
Content MarketingProgrammaticSEOSocial Media Trust in Advertising is on the Decline – But Search, Social and Programmatic Still Deliver It's no secret that consumer trust in advertising has been steadily declining in recent years.…John Peter SpearApril 4, 2022
Social MediaVideoWeb Analytics TikTok Confirms 10-Minute Video Uploads Are Coming Short-form video success is touted throughout most platforms as a best practice, especially for TikTok.…John Peter SpearMarch 22, 2022
AnalyticsSocial Media Linkedin’s Acquisition of Oribi Means Enhanced Analytics For Marketers LinkedIn announced its intention to acquire Oribi, which will showcase new analytics tools that deliver…John Peter SpearMarch 15, 2022
Acronym News Acronym Is a Finalist For U.S. Campaign’s Best Use of Programmatic Acronym was named a U.S. Campaign finalist for Best Use of Digital/Programmatic for Wharton Executive…John Peter SpearMarch 14, 2022
Inside AcronymUncategorized A Chat With Some of Acronym’s Women Leaders For Women’s History Month Acronym was formed in 1995, and women have held leadership positions here from the start. …John Peter SpearMarch 9, 2022
Brand EngagementInsights & News Protecting Your Brand’s Digital Presence In a Crisis There are many types of crises that can impact your brand's online presence or alter…John Peter SpearFebruary 28, 2022
Diversity and InclusionUncategorized Why Black History Month Matters Black History Month is a very important time to celebrate and educate the world on the achievements…John Peter SpearFebruary 23, 2022
AnalyticsInsights & NewsOptimizationWeb Analytics How UX and CRO Work Together to Help Brands Meet KPIs When considering your website's performance, it's important to understand the commonalities between Conversion Rate Optimization…John Peter SpearFebruary 22, 2022
Content MarketingUncategorized The Rise of Cryptocurrency and Its Impact on Financial Brands With the rise of cryptocurrency, digital payments technology is forcing the financial system to change. Banks,…John Peter SpearFebruary 17, 2022