Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. Our experts explain the impact each soon-to-be-available feature has for advertisers. Campaign-level…
The retail media landscape has undergone a significant transformation in recent years, with the rise of social commerce and the increasing use of technology in the shopping experience. This has…
Despite the increasing economic uncertainty, supply chain issues and changes in shopping behaviors, the majority of retail CEOs in the UK are confident of sales growth in 2023, according to…
As we all know, brand loyalty was disrupted during the pandemic, and it changed nearly every part of the eCommerce playbook. Over these past couple of years, marketers needed to…
As retailers continue to invest in new ways to let advertisers reach consumers via their online properties, Sam’s Club is the latest to give its ad network a major overhaul….
According to eMarketer, US eCommerce sales are expected to be more than $1 trillion by the end of 2022, with a 9.4% increase YoY. The pandemic shopping habits consumers over…
Since the pandemic began, we have seen an accelerated convergence of brand and performance media where now all brand outcomes are measured. While millions quarantined and conducted business from their…
The average items per order in e-Commerce increased by 60% at the height of COVID. What can eCommerce brands do to keep this trend going as COVID restrictions are pulled back? Online shopping…
Facebook published a new report, using research derived from Hong Kong and Taiwan, that shows how digital media has reshaped the modern shopping process. Among other trends, the report found…
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