Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…AcronymJuly 7, 2022
AnalyticsInsights & News Why You Should Integrate Data Across the Entire Enterprise — and How to Do It Effectively Every day, the world produces 5 exabytes of data. By 2025, we will produce data at…AcronymJune 13, 2022
Paid SearchSEO Is Passage Ranking the Future of SEO? What is Passage Ranking and where does it sit within your search engine optimization and…AcronymMay 23, 2022
Analytics What You Should Know About Google Analytics 4 What is GA4, and Why is it Important? Google Analytics 4 (GA4) is Google’s latest…AcronymApril 25, 2022
Insights & NewsSocial CommerceSocial Media Making the Social Commerce Landscape Work For You This year, change has been a constant in the social media world. In addition to…AcronymApril 12, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…AcronymApril 5, 2022
AnalyticsSocial Media Linkedin’s Acquisition of Oribi Means Enhanced Analytics For Marketers LinkedIn announced its intention to acquire Oribi, which will showcase new analytics tools that deliver…AcronymMarch 15, 2022
Insights & NewsUncategorized The Metaverse is Coming. Are you Ready? As digital advertising continues to become more complicated and marketers seek new ways to integrate…AcronymFebruary 2, 2022
AnalyticsInsights & News Five Data Analytics Trends for 2022 You Should Start Leveraging Today Customer behaviors have permanently changed over the past two years. As more and more business…AcronymJanuary 5, 2022
AnalyticsDesignInsights & NewsOptimizationWeb Analytics CRO and UX Will Take Center Stage in 2022 CRO? UX? You may have heard these terms in the past, but they are especially important now…AcronymDecember 15, 2021