5 Ways to Create a Data-Driven Culture

Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what? Let’s face it: getting buy-in from key stakeholders can be [...]

Mining for Gold: Bounce Rate Edition

I recently attended a webinar given by Google Analytics Evangelist Avinash Kaushik called “Little Changes, Large Results: 5 Things Marketers Can Do Now.” I have to admit that I walk away from [...]