Content MarketingProgrammaticSEOSocial Media Trust in Advertising is on the Decline – But Search, Social and Programmatic Still Deliver It's no secret that consumer trust in advertising has been steadily declining in recent years.…John Peter SpearApril 4, 2022
Social MediaVideoWeb Analytics TikTok Confirms 10-Minute Video Uploads Are Coming Short-form video success is touted throughout most platforms as a best practice, especially for TikTok.…John Peter SpearMarch 22, 2022
AnalyticsSocial Media Linkedin’s Acquisition of Oribi Means Enhanced Analytics For Marketers LinkedIn announced its intention to acquire Oribi, which will showcase new analytics tools that deliver…John Peter SpearMarch 15, 2022
Acronym NewsSocial Media Acronym Wins Agency Campaign of The Year for the Second Consecutive Year Sprout Social, the leading provider of cloud-based social media management software, awarded Acronym Agency Campaign…John Peter SpearFebruary 8, 2022
Paid MediaSocial MediaUncategorized New Year, Same You With Better Efficiency In Your Media With January being dubbed the Q5, is this a good time to increase budgets/scale in…John Peter SpearJanuary 26, 2022
G-CommerceInsights & NewsSocial CommerceSocial Media GenZ’s Preferred Social Platforms and The Behaviors That Drive Them eMarketer released a new report on Gen Z's preferred social media platforms. The monthly usage…John Peter SpearDecember 6, 2021
Content MarketingInsights & NewsSocial Media What is the Future of Social Media? Are hashtags as valuable as they once were? With all the endless noise in social…John Peter SpearNovember 18, 2021
Brand EngagementSocial CommerceSocial Media Pinterest Launches Live Shopping with Pinterest TV As social commerce continues to grow, Pinterest is entering the game by launching a shoppable…John Peter SpearNovember 2, 2021
Social Media Facebook’s Outage and How to Limit the Impact of Future Outages on Your Brand. This Monday was a day of disruption for paid social experts trying to work amidst…John Peter SpearOctober 6, 2021
Insights & NewsSocial Media Tracking Changes in Facebook Impact Targeting and Attribution Facebook has seen a lot of changes recently, most of which are fueled by the…John Peter SpearSeptember 27, 2021