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Paid Media

eCommerce / RetailPaid MediaPrivacy

Google 3rd Party Cookie Deprecation Gets Delayed Again

Explore strategies to thrive in a cookieless world, from leveraging contextual advertising to prioritizing first-party…
John Peter Spear
John Peter SpearJune 20, 2024
Point of view graphic over city landscapePaid MediaSocial Media

Featured Expertise: How To Get The Most From Meta’s Special Ad Category

With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…
John Peter Spear
John Peter SpearApril 25, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media

Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy

In today's digital age, businesses and marketers have many different channels at their disposal to…
John Peter Spear
John Peter SpearApril 17, 2023
eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo

Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape

Digital marketing has become an essential part of any retail brand's strategy. As the world…
John Peter Spear
John Peter SpearApril 10, 2023
Paid MediaSocial Media

TikTok Adds New Feature to Boost Immersive Brand Campaigns

TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and…
John Peter Spear
John Peter SpearMarch 28, 2023
Paid MediaSocial Media

Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32%

Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…
John Peter Spear
John Peter SpearMarch 7, 2023
Paid MediaSocial Media

TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts

TikTok updated its Insights tool with 70,000 new intel to help you stay on top…
John Peter Spear
John Peter SpearFebruary 21, 2023
Paid MediaSocial Media

Meta Expands Ad Targeting Restrictions For Teens and Younger Users

Meta has recently updated its data privacy measures for young users, with new restrictions on…
John Peter Spear
John Peter SpearJanuary 30, 2023
OptimizationPaid MediaUX / CRO

Google Optimize Sunsets in September – What You Need to Know

Perhaps one of the biggest setbacks for testing marketers is the loss of a free…
John Peter Spear
John Peter SpearJanuary 25, 2023
eCommerce / RetailPaid Media

Leveraging the Changing Retail Media Landscape

The retail media landscape has undergone a significant transformation in recent years, with the rise…
John Peter Spear
John Peter SpearJanuary 24, 2023
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
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    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?