eCommerce / RetailPaid MediaPrivacy Google 3rd Party Cookie Deprecation Gets Delayed Again Explore strategies to thrive in a cookieless world, from leveraging contextual advertising to prioritizing first-party…John Peter SpearJune 20, 2024
Paid MediaSocial Media Featured Expertise: How To Get The Most From Meta’s Special Ad Category With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…John Peter SpearApril 25, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…John Peter SpearApril 17, 2023
eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape Digital marketing has become an essential part of any retail brand's strategy. As the world…John Peter SpearApril 10, 2023
Paid MediaSocial Media TikTok Adds New Feature to Boost Immersive Brand Campaigns TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and…John Peter SpearMarch 28, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…John Peter SpearMarch 7, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…John Peter SpearFebruary 21, 2023
Paid MediaSocial Media Meta Expands Ad Targeting Restrictions For Teens and Younger Users Meta has recently updated its data privacy measures for young users, with new restrictions on…John Peter SpearJanuary 30, 2023
OptimizationPaid MediaUX / CRO Google Optimize Sunsets in September – What You Need to Know Perhaps one of the biggest setbacks for testing marketers is the loss of a free…John Peter SpearJanuary 25, 2023
eCommerce / RetailPaid Media Leveraging the Changing Retail Media Landscape The retail media landscape has undergone a significant transformation in recent years, with the rise…John Peter SpearJanuary 24, 2023