Mobile gaming ad spend is 3.2 times bigger than console and according to a new IDC study, mobile app gamers are willing to see ads in exchange for free content…
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eMarketer released a new report on Gen Z’s preferred social media platforms. The monthly usage breakdown is: Snapchat (42.0 million) TikTok (37.3 million) Instagram (33.3 million) eMarketer predicts these will remain the most…
Gamification is not a new concept in marketing, particularly from the perspective of securing brand loyalty. Back in 1896, marketers sold stamps to retailers who used them to reward loyal customers. Fast forward to the 21st century, brands…
