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Paid MediaSocial Media

Featured Expertise: How To Get The Most From Meta’s Special Ad Category

With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…
Acronym
AcronymApril 25, 2023
Paid MediaSocial Media

Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32%

Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…
Acronym
AcronymMarch 7, 2023
Social Media

Social Media Predictions for 2023

As 2022 comes to a close, we are keeping an eye on the emerging trends…
Acronym
AcronymNovember 29, 2022
Social Media

How to Maximize Your Content Reach on Facebook

Although Facebook continues to lose new users to platforms like TikTok, the social networking site…
Acronym
AcronymSeptember 27, 2022
Insights & NewsSocial Media

Meta’s Recurring Notifications Helps Brands Reach Customers Anywhere In Their Journey

Meta launched ‘Recurring Notifications’ on its Messenger Platform, which now enables businesses to send "proactive, automated…
Acronym
AcronymJune 21, 2022
Uncategorized

Why You Should Include Facebook’s Lead Generation Ads In Your Marketing Mix

What are Facebook lead ads? Lead ads or lead generation ads on Facebook are customer…
Acronym
AcronymMay 9, 2022
eCommerce / RetailSocial CommerceUncategorized

Tis the eCommerce Season: Prepare Now for the 2022 Holidays

Holiday season and social climate: The last few years have been atypical to say the…
Acronym
AcronymMay 2, 2022
Insights & NewsSocial CommerceSocial Media

Making the Social Commerce Landscape Work For You

This year, change has been a constant in the social media world. In addition to…
Acronym
AcronymApril 12, 2022
Insights & NewsPaid MediaSocial MediaUncategorized

Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns

When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…
Acronym
AcronymApril 5, 2022
Paid MediaSocial MediaUncategorized

New Year, Same You With Better Efficiency In Your Media

With January being dubbed the Q5, is this a good time to increase budgets/scale in…
Acronym
AcronymJanuary 26, 2022
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  • Who We Are
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
    • Our Culture
  • Contact

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?