A group of consumers known as “Zennials” are gaining attention from marketers as a distinct generation with unique consumer habits. Born between 1995 and 2005, they are neither millennials nor…
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Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience: With the vastness of the online world, it can be challenging for marketers to identify…
In today’s digital age, businesses and marketers have many different channels at their disposal to reach their target audience. From social media to email marketing, search engine advertising to content…
