Explore how Google’s Meridian is transforming marketing analytics and privacy in marketing mix models.
John Peter SpearApril 29, 2024
Learn about Google's Search Generative Experiences (SGE), an AI model set to launch in 2024…
John Peter SpearMarch 1, 2024
Explore Acronym's 2023 holiday season review, uncovering key trends and behaviors that shaped this record-breaking…
John Peter SpearJanuary 22, 2024
The world of digital marketing and AI technology are changing rapidly, and it's essential to…
John Peter SpearDecember 4, 2023
Harnessing Social Commerce in the Final Stretch of Your Q4 Holiday Campaigns By Gellena Lukats,…
John Peter SpearNovember 21, 2023
In the ever-evolving digital marketing world, Artificial Intelligence (AI) has emerged as a pivotal force,…
John Peter SpearNovember 16, 2023
A group of consumers known as "Zennials" are gaining attention from marketers as a distinct…
John Peter SpearMay 1, 2023
Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout…
John Peter SpearApril 25, 2023
